Color AngelsEpisode 1:

It’s Not Black and White

It’s About Color

RGB Additivebase colors

CMYK Subtractive

base colors

Color Spaces

RED

BLUEYELLOW

ORANG

E

TEL

OIV

GREEN

Assessing Your Target

Determine your target audience and define your goals

Assessing Your Target

Who is your audience?

Assessing Your Target

What colors are they use to seeing?

Assessing Your Target

Do you design to meet or challenge expectations?

Agent: ReconAsk questions & listen to answers

International Encounters

Color China Japan Egypt France U.S.A.

Happiness,Luck

Anger,Danger Death Aristocracy Danger, Stop

Heavens,clouds Villainy

Virtue,Faith, Truth

Freedom, Peace

Masculine,Corporate

HeavensFuture, Youth,

EnergyFertility, Strength Criminality Safety,Go

Birth, Wealth, Power

Grace, Nobility

Happiness,Prosperity Temporary

Cowardice,Temporary

Death, Purity Death Joy Neutrality Purity

theknot.com

AccessibilityExpanding your range

Color AccessibilityDoes color really

make a difference?

Deuteranopia

Protanopia

• Body Level One

• Body Level Two

• Body Level Three

• Body Level Four

• Body Level Five

Tritanopia

Color AccessibilityIs it a priority?

Contrast

Shades of Grey

Lethal Color Combinations

This text can be difficult to read.

This text can be difficult to read.

This text can be difficult to read.

This text can be easier to read.

This text can be difficult to read.

This text can be difficult to read.

Agent ArsenalEvery good agent has gadgets

Calibrate your monitor using ColorMunki

Choose your display type

Preparing the device - step 1

Preparing the device - step 2

Preparing the device - step 3

Place the ColorMunki Calibrator Device

Agent: AssignmentPrint or screen?

Agent: AssignmentPMS / CMYK / HEX / RGB

Agent: ResearchGetting your color on

• photographs

• nature

• magazines

• the Internet

Assignment: Research

Agent: OutfittingChoosing Your Color Palettes

• set the right mood

• create enough contrast

• create color harmony

• create enough rest points

• keep it simple

Guidelines:

Case study: SocialSignal

www.socialsignal.com314-510 West Hastings StreetVancouver, BCCanada V6B 1L8

alex@socialsignal.comSkype/AIM: awsamueltel: 604-637-6377cell: 604-726-5445

Alexandra Samuel, PhD | CEO

www.socialsignal.com

314-510 West Hastings Street

Vancouver, BC

Canada V6B 1L8

alex@socialsignal.com

Skype/AIM: awsamuel

tel: 604-637-6377

cell: 604-726-5445

Alexandra Samuel, PhD | CEO

Online community.Real-world impact.Online community.Real-world impact.

color palette

color usage

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Case Study:The Whuffie Factor

color pallete

The Whuffie Factor

Case Study:WaSP InterAct

color palette

color palette

color palette

Photo by: Glenda Sims

Photo by: Aarron Walter

Agent: DebriefingPractical tips

Save SwatchesPer Project

Resources

• Adobe Kuler

• ColorLovers

• ColorMatch

• Colorsheme

• Painter's Picker

• Color Consultant Pro

• Colorschemer

• ColorMatch Remix

• ColorMunki Design

• ColorMunki Design review

kuler.adobe.com

www.colorlovers.com

www.colormatch.dk/

www.pixy.cz/apps/barvy/index-en.html

www.oldjewelsoftware.com/ppicker

www.code-line.com/software/colorconsultantpro.html

www.colorschemer.com/online.html

color.twysted.net/

www.colormunki.com/welcome/design

veerle.duoh.com/blog/comments/colormunki_design_review/

• GrayBit

• Color Oracle

• ColorSelector

www.graybit.com

www.colororacle.cartography.ch

http://www.fujitsu.com/global/accessibility/assistance/cs/

Special Thanks to:Video Intro: Jeremy Swanger

Credits:

James ArcherMatt HarrisGeert LeyseeleChris Moeller

Richard RutterGlenda Sims Jessi TaylorAarron Walter

Thank You