“Welcome…”

• Black and white background is foreboding

• The red and yellow on the sign is universally recognizable

• “Welcome” to hell

The Golden Arch

• The arch is gold

• People are ordering

This is what I’m eating…

• Is it really that appealing?

• Not what you see in the advertisements

• It is huge

You Made A Choice

• Black and white gives a sense of finality

• A walker

• This is the result