Post on 20-Aug-2015
Stiel Direct LLC • 14700 N Airport Dr. • Scottsdale, AZ 85260 • (480) 951-6299 • info@stiel.net
Using Stiel Direct to Gain Marketing Advantage
in College Student Marketing
COLLEGE STUDENT MARKETING
Stiel Direct LLC • 14700 N Airport Dr. • Scottsdale, AZ 85260 • (480) 951-6299 • info@stiel.net
Situation Assessment
• Major credit card issuers face new challenges in college marketing– Many states and colleges limiting or
prohibiting on-campus solicitation of credit cards
– Increased competition and media clutter impair student awareness and response
– Students have become wary of traditional corporate advertising and media
Stiel Direct LLC • 14700 N Airport Dr. • Scottsdale, AZ 85260 • (480) 951-6299 • info@stiel.net
A Proven Approach
• Nominal Incremental Investment
• Improved response• Competitive
differentiator• Enhanced controls• Proven success
with leading youth marketers
INTRODUCING THE ON-CAMPUS STUDENT AMBASSADOR
PROGRAM
Stiel Direct LLC • 14700 N Airport Dr. • Scottsdale, AZ 85260 • (480) 951-6299 • info@stiel.net
Your On-Campus Ambassador
• On-Campus Student Ambassadors are trained and closely supervised as your on-campus card representatives and solicitors – Providing reliable, consistent,
identifiable marketing resource for clients
• Increased brand awareness, education, and new account sign-ups among students, faculty, administrators, staff, and alumni
ON-CAMPUS STUDENT AMBASSADORS PROMOTE
CARDS
Stiel Direct LLC • 14700 N Airport Dr. • Scottsdale, AZ 85260 • (480) 951-6299 • info@stiel.net
Full Implementation Support
• Student Ambassadors responsible for obtaining qualified new applicants, providing education, and represent client brand positively among students, faculty, staff, alumni, and community
• Student Ambassadors use attention-getting ice breakers at on-campus tabling programs, postering, sporting events, concerts, parties, etc.
HOW THE ON-CAMPUS STUDENT
AMBASSADOR PROGRAM WORKS
Stiel Direct LLC • 14700 N Airport Dr. • Scottsdale, AZ 85260 • (480) 951-6299 • info@stiel.net
We Go the Extra Mile
• On-Campus Student Ambassadors promote card brand, education, and sign-ups wherever they travel - on and off campus
• Card marketing 24 hours every day
• Positions your card as the leading-edge, collegiate, relevant, youth-oriented brand
Stiel Direct LLC • 14700 N Airport Dr. • Scottsdale, AZ 85260 • (480) 951-6299 • info@stiel.net
Card Marketing Everyday
• Daily marketing support to card marketing campaigns throughout semester
• Student Ambassadors provide full support at authorized on and off campus activities
DAILY ON-CAMPUS STUDENT AMBASSADOR SUPPORT
Stiel Direct LLC • 14700 N Airport Dr. • Scottsdale, AZ 85260 • (480) 951-6299 • info@stiel.net
ON-CAMPUS STUDENT AMBASSADORS PART OF THE
COLLEGE COMMUNITY• On-campus Student Ambassadors readily identifiable
• Provides clutter-buster branding and solicitations on campus throughout semester
• Ambassadors carefully recruited, trained, supervised
• Highly effective peer-to-peer communication
Grassroots Marketing
Stiel Direct LLC • 14700 N Airport Dr. • Scottsdale, AZ 85260 • (480) 951-6299 • info@stiel.net
Total Marketing Support
• Tabling events– On-Campus– Off-Campus– Special events such
as sports and music• Campus postering• Branding • Data gathering• Cost effective
ON-CAMPUS STUDENT AMBASSADORS PROVIDE FULL CARD
MARKETING SUPPORT
Stiel Direct LLC • 14700 N Airport Dr. • Scottsdale, AZ 85260 • (480) 951-6299 • info@stiel.net
Focused on Client Needs
• Student authentication and data security
• Daily application processing• Premium and giveaway
design, production, inventory, storage, and fulfillment
• Reporting, competitive monitoring
ON-CAMPUS STUDENT AMBASSADOR SUPPORT TAILORED TO CLIENT
REQUIREMENTS
Stiel Direct LLC • 14700 N Airport Dr. • Scottsdale, AZ 85260 • (480) 951-6299 • info@stiel.net
National Market Support
Now available for up-coming semester assignments
• Top College and University campuses across the USA
– Affinity card programs
– Traditional student card programs
SUPPORTING MAJOR COLLEGE AND UNIVERSITY CAMPUSES ACROSS
THE USA
Stiel Direct LLC • 14700 N Airport Dr. • Scottsdale, AZ 85260 • (480) 951-6299 • info@stiel.net
Ambassadors:
Minimum Length of Program:
Objective:
Available Markets:
Preferred Compensation:
Typical Production Cost
Per Qualified Application:
• One semester
• Commission plus production expenses
• $2,000 per campus production fee plus $15 per completed application
• Top Colleges and Universities across USA
• To maximize quality application credit card sign-ups among qualified students
• Active College Students
Launch Date: • Upcoming semester
College Card Summary
Stiel Direct LLC • 14700 N Airport Dr. • Scottsdale, AZ 85260 • (480) 951-6299 • info@stiel.net
We’re Ready!
Dan Stiel
Stiel Direct LLCPO Box 51084
Irvine, CA 92619
(949) 300-8325
www.stiel.net