COLLECTIVE MANAGEMENT IN THE DIGITAL ENVIRONMENTExperiences & Challenges

Learn from the past to lead in the future

What do CMO’s Do Well?• Collective• Group of entities that share or are motivated by at least one common

issue or interest to achieve a common objective. They can be focused upon an economic benefit or saving

• Management• Co-ordinating the efforts of people to accomplish desired goals and

objectives using available resources efficiently and effectively

COMMON OBJECTIVE

ECONOMIC BENEFIT

EFFICIENTLY & EFFECTIVELY

Smarter Through DigitalMAKE CONTENT

AVAILABLE TO USERS

MAXIMISE RETURN TO

RIGHTSOWNERS

25 YEARS EXPERIENCE IN

EDUCATION

CMO DIGITAL BUSINESS MODEL

License Progression

1990’s

• Hardcopy source• Hardcopy distribution

2000’s

• Hardcopy scanning• Digital distribution

Now…

• Digital source• Digital distribution

THE CHALLENGES

Envisioning the future of education technology

http://envisioningtech.com/education/

Roadblocks

Rightsowners

• Formats• Investment• Staff capability

Educators

• Formats• Investment• Staff capability

Roadblocks

RIGHTSOWNERS

• Formats• Pdf vs ePub

• Investment• Conversion• Distribution• File security

• Staff capability• In-house knowledge or• Outsource

EDUCATORS

• Formats• Known – print• Unknown - digital

• Investment• Mostly into devices / hardware

and connectivity• Staff capability• Vast range of staff digital

literacy from nothing to super-tech

External influences• NZ Education sector environment• Self-managing• Decentralised

• Network 4 Learning• schools offered government-funded "uncapped" internet access over fibre at

speeds of up to 1 gigabit a second for large schools.

• Ministry of Education• Major failures with IT projects – most recently with teachers’ pay• Not trusted by schools

THE OPPORTUNITY

Provide Solutions

RIGHTS

CONTENT

ACCESS