© !nspiration 2012

Bert van den Berg

December 2nd, 2013

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Many of these companies are relatively

new to the world…

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…. even in one of the most conservative

industries!!

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WORLD IS BECOMING COLLABORATIVE

A

COLLABORATIVE

ECONOMY

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TAXI’S VS

LYFT

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HOTELS VS

AIRBNB

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RESTAURANTS VS

FEASTLY

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BANKS VS

LENDING CLUB

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EMPLOYMENT AGENCIES VS

ODESK

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OFFICE RENTAL AGENCIES VS

LIQUIDSPACE

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SHOPS VS

YERDLE

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IT IS TIME TO

TRANSFORM

THE WAY YOU DO BUSINESS

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Traditional media is getting far less effective

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Word of Mouth is the most effective media

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Word of Mouth is the most effective media

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Word of Mouth is the most effective media

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Word of mouth marketing has many faces…

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with different levels of impact…

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…involving different types of stakeholders

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Awareness

Consideration

Preference

Purchase

Loyalty

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Awareness

Consideration

Preference

Purchase

Loyalty

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Awareness

Consideration

Preference

Purchase

Loyalty

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Awareness

Consideration

Preference

Purchase

Loyalty

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Awareness

Consideration

Preference

Purchase

Loyalty

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D

ep

th

Depth channels tell

your product's story.

Your website, your

stores and your

salespeople give your

customers and

prospects the detail

they're seeking when

they explore your

product and to guide

them to a purchase.

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Relationship channels

add substantial credibility

to your offering and story.

Here it is about

strengthening

relationships with

satisfied customers

and develop them into

“an army” of authentic

brand advocates.

De

pth

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Awareness

Consideration

Preference

Purchase

Advocacy

Advocacy brings you in

the consideration set

immediately…

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Awareness

Consideration

Preference

Purchase

Advocacy

Advocacy brings you in

the consideration set

immediately…

… and drives people

from preference to

purchase much faster

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ACT

LIKE

A

FRIEND

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Act like a friend

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Social media has revolutionalized the way people

communicate, collaborate and connect in daily

life …

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Social media has revolutionalized the way people communicate, collaborate and connect in daily life

… but companies still use old technologies to manage their business

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Intranets don’t facilitate interaction, sharing and collaboration. E-mail is a nearly prehistoric technology by today’s standards and considered as a “graveyard of information”.

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We have to capture and utilize enterprise knowledge in

smarter ways and collaborate with employees, customers, partners and shareholders

more naturally and engagingly.

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None of us are as smart as all of us Japanese Proverb

Solution

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There’s no business but social business

Email was big, but social is bigger. Email adoption changed the way businesses communicate, but Social Business Software changes the way businesses work.

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What is a social business solution?

It is a platform to allow a community to share ideas, expertise, sense of purpose and trust real-time and to capture and analyze interactions.

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How does it work?

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