The Opportunity for Word-of-Mouth at scale

with the RIO+20 Message

Today, alone

• 172 million people will visit Facebook

• 40 million will visit Twitter

• 4.7 billion minutes will be spent on Facebook

• 532 million statuses will be updated

• 250 million photos will be uploaded

• 864,000 hours of video will be uploaded to YouTube

• More than 35 million apps will be downloaded

• More iPhones will be sold than people will be born

The opportunity is for RIO+20 to generate

word-of-mouth at scale.

Volume (of conversation & engagement)

Positive Sentiment

Unique Value

Highly-targeted Audiences

Formula for success,

Basic principals to remember

Listen, listen, listen

Message is social currency

Influencers drive awareness

Earned Paid

Owned

Media drives scale

RIO+20 Action

Action

Task Force

•Define goals

•Crystalize message

•Research and build influencer base

•Tighten up social ecosystem

Message

•Not about a tagline

•It’s about living, breathing social currency

Ecosystem

•Connect all of the dots today around the same message

•Get Facebook right

What can you do, today

• Get involved in social media

– Twitter

– Facebook

– Mashable, All Things Digital

• Recommend social task force members

• Contribute to the messaging conversation

• Start to connect with influencers

Contact information

Colin Sutton

OMD

Colin.sutton@omd.com

@ceesutt