Post on 15-May-2015
description
Coffee Shop Manager atCoffee Fest Seattle
CoffeeFest Seattle 2013www.coffeeshopmanager.com
Agenda
CoffeeFest Seattle 2013 www.coffeeshopmanager.com
• Business Update• Software Development Projects• Integrations & Add Ons• Support & Service
Coffee Shop Manager News
CoffeeFest Seattle 2013 www.coffeeshopmanager.com
• 1 year + since GRS acquisition• CSM users are 26% of the GRS customer base• We are growing users regularly• We’ve retained nearly all CSM personnel• Fully integrated into GRS systems
Product News
CoffeeFest Seattle 2013 www.coffeeshopmanager.com
• Version 3• Tablets• Version 3 HQ• Integrated Products• Newest - Thr!ve for Coffee
Version 3
CoffeeFest Seattle 2013 www.coffeeshopmanager.com
Version 3 - software upgrade is included in your support subscription!
Service fees may apply to assist with the upgrade & data transfer.
Photos On Buttons• Choose Clip Art• OR take a photo
CoffeeFest 2013www.coffeeshopmanager.com
Multiple Builder Screens
• Unlimited # of “Espresso” builder screens for other items
This screen shows an example of an “Iced Drink Builder”
CoffeeFest 2013www.coffeeshopmanager.com
Expanded Tabs & ButtonsDesign your screen how you want it with multiple tabs & layout options
Note there are 13 Tabs in this example!
CoffeeFest 2013www.coffeeshopmanager.com
Time Based Menus
Different menus for breakfast, lunch, happy hour, etc.
Screen shot goes here.
CoffeeFest 2013www.coffeeshopmanager.com
Item Prompts / Prompt Designer
Much easier to set up prompts & use graphics
CoffeeFest 2013www.coffeeshopmanager.com
Improved Card System
Purchase multiple new cards with your order.
Combine accounts easily.
Charge a tip to account regardless of tender type.
CoffeeFest 2013www.coffeeshopmanager.com
Promotional System
Get creative with “Buy X Get Y” promotions!
Screen shot goes here.
CoffeeFest 2013www.coffeeshopmanager.com
Enhanced Discounts & CouponsSet up discounts with time frames.
Assign discounts to coupons
Better coupon tracking – separate discounts vs. coupons.
Print coupons on receipts
CoffeeFest 2013www.coffeeshopmanager.com
Role Based Employee SecurityAssign roles or individual employee permissions.
CoffeeFest 2013www.coffeeshopmanager.com
Staff Center
Keep employees in the know with: • Scheduling, •Store email, •Message of the Day• Upsell promotions. •My Tips•Top Customers
CoffeeFest 2013www.coffeeshopmanager.com
Employee Scheduling
Simplified SchedulingSchedule enforcement Request days off
CoffeeFest 2013www.coffeeshopmanager.com
Employee Tasks
Set up recurring tasks and assign them to roles
CoffeeFest 2013www.coffeeshopmanager.com
Expanded Inventory System
Inventory may now be tracked in greater detail, with Size, Color and Style capacity. Unlimited Price Levels allow you to create special price break levels for certain customers such as Wholesale or Club members.
CoffeeFest 2013www.coffeeshopmanager.com
Expanded Recipe Level Inventory
The Recipe system has been expanded to cover exact tracking of products, including Milk and Coffee consumption that changes on the fly to cover regular or decaf, whole or skim. Recipe ingredients automatically convert to whatever units they are stored in, including metric system.
CoffeeFest 2013www.coffeeshopmanager.com
Purchase Orders
Assists the store owner in determining which items are low in inventory to allow accurate and timely ordering them from the appropriate vendor. PO Receipts help move the order quickly into the on hand totals of the inventory system.
CoffeeFest 2013www.coffeeshopmanager.com
Intuitive Reporting
Reporting makes it easier to enter the dates for your reporting period such as the week, month or shift and then retain those settings as you work with various reports. Reports may be quickly exported to PDF, Excel or Word documents.
Over 75 pre-designed reports
CoffeeFest 2013www.coffeeshopmanager.com
Tablet Support: Microsoft Surface• On your front counter• Save Space• Cost less• Mobile order taking• Mix & Match with traditional stations• Available now!• Microsoft Surface Pro
CoffeeFest 2013www.coffeeshopmanager.com
Version 3 HQ • Hosted at your site (not web-based)• View individual store reports centrally• Maintain items, prices, menus & system settings• Maintain central employee data
Multi-Store Gift & Loyalty• Hosted at our secure data center• Pre-paid accounts & gift cards shared across stores• “In-store” loyalty rewards shared across stores
CoffeeFest 2013www.coffeeshopmanager.com
Loyalty Marketing Integration
• CSM Integrates with SalesBuilder – a fully automated marketing solution!• Add power to your loyalty program – communicate with customers via e-mail or SMS to get them back more often
CoffeeFest 2013www.coffeeshopmanager.com
Loyalty Program Goals
• Increase customer frequency• Increase ticket averages• Turn 1 time visitors into regulars• Increase customer satisfaction• Increase customer referrals
CoffeeFest 2013www.coffeeshopmanager.com
Turning 1st Time VisitsInto Loyal Customers
Get a free drink upsize if you join our loyalty program today, and we’ll e-mail you a coupon for a free latte with purchase on your next visit
Chance that a 1st time customer has of becoming a long-term profitable customer
30%
Source: Loyalty Magic
Chance of becoming a long-term profitable customer IF they
purchase 3 times quickly
67%
CoffeeFest 2013www.coffeeshopmanager.com
SalesBuilder Effect on Repeat Visits:
Loyalty customers are 3x more likely than non loyalty to visit more than once in the 3 months after sign up.
3x
Loyalty customers are 7x more likely than non loyalty to visit more than twice in the 3 months after sign up.
7x
CoffeeFest 2013www.coffeeshopmanager.com
CoffeeFest 2013www.coffeeshopmanager.com
Loyalty : Communications
Communication opens the door to: • Make customers feel like part of your community• Remind customers of details of the rewards program• Share details about your products / shop / philosophy• Surprise customers with extra incentives• Bring new customers back with a welcome offer• Revive lost customers
Wish to receive emails as part of the rewards program with offers for items they have ordered
69%
This is how SalesBuilder boosts your traditional in-store loyalty program!
Text Message Marketing
CoffeeFest 2013www.coffeeshopmanager.com
Source: http://contentmarketinginstitute.com/2012/01/why-sms-is-a-must-for-a-younger-audience/
Incorporating SMS into Your Loyalty Program:• Text to Join• Send reward messages via Text• Consumers don’t have to carry a coupon – reward is loaded on their phoneGive consumers a choice of e-mail or text as their preferred communications
Consumers age 18-30 are “happy” to receive offers via SMS (text)
50%
Of text messages are opened; 83% within 1 hour
95%
CoffeeFest 2013www.coffeeshopmanager.com
Potential ROI for LoyaltyYou implement a loyalty program and start communicating with and rewarding your best customers. • 500 customers join and increase average frequency from 3 visits a month to 4.• 500 Additional Visits = $2250 per month = $27,000 per year • 150 1st time customers join. 30% become regulars (as opposed to your normal rate of 10%). That’s 30 new regulars who spend $20 per month. That’s $7200 per year. • This will compound monthly!
Online, Mobile, Self-Serve Ordering• Allow your customers to “Skip the Line” by placing their order on their mobile phone!• Or add an iPad-kiosk • Fully integrated with CSM• Branded for your shop• Improves customer satisfaction & loyalty
CoffeeFest 2013www.coffeeshopmanager.com
N2K: Numbers to Knowledge
• Web based reporting tool• Single store or multi-store• Easy access to all your numbers & payroll• Dashboard & Alerts help you manage• Betas beginning this month!
CoffeeFest 2013www.coffeeshopmanager.com
Credit Card Processing
• PC Charge is going away• Direct processing has many advantages• Improved security, speed & reliability• Great rates with one of our partners
CoffeeFest 2013www.coffeeshopmanager.com
New: Thr!ve for Coffee
• New HTML 5 design for Android / Ipad• Added quick serve / table serve features• Order taking interface is new• Backend system is still CSM• Mix & Match terminals• Available early 2014
CoffeeFest 2013www.coffeeshopmanager.com
Support & Service Initiatives
Your Account Managers• Fernando & Andrew• Available to help with any issues
CoffeeFest 2013www.coffeeshopmanager.com
Support Web Portal• Best way to reach support!• Direct input to techs – no waiting for messages• Your own description of the issue, with details
Calls thru Portal
Calls not thru Portal
CoffeeFest 2013www.coffeeshopmanager.com
Communications
http://support.granburyrs.com
CoffeeFest 2013www.coffeeshopmanager.com
Support Response Times• We monitor regularly• Service standards based on severity
CoffeeFest 2013www.coffeeshopmanager.com
Support Satisfaction Survey
• E-mails when cases are closed• Take the survey – win a free month of support!
CoffeeFest 2013www.coffeeshopmanager.com
Wrap Up• Visit us in Booth 619• Please check out SalesBuilder loyalty, online & mobile, self-serve kiosk, HQ, N2K etc!• Contact your account manager to request V3 Update• Contact us if you are interested in tablets!
CoffeeFest 2013www.coffeeshopmanager.com