MOBILE WEB 2 SMS 2 APPS: The Stages of Mobile Recruiting Solutions

KANE COCHRANHR FLORIDA

AUG 29, 2011Friday, August 5, 2011

Agenda

Mobile Landscape Statistics you need to know

Mobile Phases The Hodes perspective on mobile recruitment opportunities

Destinations Mobile sites, SMS, mobile apps and beyond

Q&A But please ask questions anytime

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Within the next decade, the mobile phone will be the primary internet connection for the majority of people across the world.

-Pew Internet

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Mobile LandscapeFriday, August 5, 2011

The devicesFriday, August 5, 2011

The devices

Smartphones Feature phones

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The devices

feature phones by 2014

smartphones will outpace

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MOBILE PHASESMOBILE WEB | SMS | NATIVE APPS

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Mobile PhasesFriday, August 5, 2011

MOBILE WEBPHASE I

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what it is: immediate, dynamic, on-demand, relevant, location-aware*, ready to take off

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what it’s not: static, the desktop, a brochure, to be ignored

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Phase I - Mobile landing pagesFriday, August 5, 2011

Recommended: Full mobile career site

live demo

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The devices

social + mobile?

but what about

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Our devices are personalFriday, August 5, 2011

Our devices are personalFriday, August 5, 2011

are personalour devices

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live demoMOBILE

Mobile Personalization w/ Social JobMatcherFriday, August 5, 2011

1) Leverage Twitter, 4SQ, GPS, and Jobs to engage mobile users @ events

WHAT WE WANTED TO DO

Mobile events pageFriday, August 5, 2011

live demoMOBILE EVENTS PAGE

Mobile events pageFriday, August 5, 2011

Mobile Websites: Key takeaways

Mobile sites are foundation of mobile strategy

App-like experience: Tailored UX will drive higher adoption than mobile apps right now

Smartphones = flexibility: Touch screens, custom interactions, javascript, great UX

Don’t forget: 80% still feature phones

More than a landing page. Integrate jobs & events, inside-info, multimedia and tie to ‘wired web’

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TEXT MESSAGINGPHASE II

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what it is: immediate, on-demand, contextual, real-time, utility and FAST

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SMS is the most widely used

data application on the planet

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60% say me too

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dedicated or shared

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SMS Alerts

Aug 29, 2011 1:20 pm

You are signed up to receive alerts about exciting career opportunities at HDx.

Visit http://bit.ly/hDx0pt5 to learn more about our career optys.

Subscribe to SMS Alerts

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SMS Alerts

Aug. 29, 2011 1:20 pm

Hi. We just added a new hiring event in your area. We will be at Georgia Tech U. on Sept 3, 2011.

Visit http://bit.ly/iNtV13w for details, directions and more.

Event Opportunities Alert

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SMS Alerts

Aug. 29, 2011 10:34 am

Big news! We just launched our new internal innovation site. Now you can share your great ideas for how to take our company to new heights.

Visit http://bit.ly/iN0vAte to submit, rate, and review new ideas.

Employee Alerts

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SMS Alerts

Aug. 29, 2011 2:20 pm

Hi Kane. Just a reminder that you have an interview tomorrow, Aug 30 @ 3:00pm.

Visit http://bit.ly/iNtV13w for details, directions and more.

Interview reminder alert

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SMS Search

DEMOSMS SEARCH

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SMS: Key takeaways

SMS is everywhere ... everywhere

On-demand nature is perfect for quick access to info & brief conversations

Shortcodes must be leased and provisioned

Consider both push [alerts] and pull [sms search] strategies

Possible strategies: Customized alerts for jobs and events, alerts to interviewees, jobs and events search & sharing

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MOBILE APPSPHASE III

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what it is: location-aware, dynamic experience, on-demand, real-time, full lifecycle

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so what might atalent lifecycle app look like*

*keep in mind you might have to transport to the future

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Mobile Apps: Augmented RealityFriday, August 5, 2011

Mobile Apps: Augmented RealityFriday, August 5, 2011

Mobile Apps: Augmented RealityFriday, August 5, 2011

Mobile Apps: Interview SchedulingFriday, August 5, 2011

Mobile Apps: OnboardingFriday, August 5, 2011

Mobile Apps: Employee CollaborationFriday, August 5, 2011

Augmented Reality w/ LayarFriday, August 5, 2011

MOBILE AUGMENTED REALITY JOB SEARCH

Augmented Reality w/ LayarFriday, August 5, 2011

live demo

MOBILE AUGMENTED REALITY JOB SEARCH

Augmented Reality w/ LayarFriday, August 5, 2011

Mobile Apps: Key takeaways

Apps play important role in totally integrated mobile strategy

Must offer users compelling user experience

Our perspective: Create app for total talent lifecycle from candidate - employee

Leverage native features: location-aware, camera, local storage, push notifications

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OPTICAL RECOGNITION (OK, OK ... MOBILE BARCODES)

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what it is: dynamic, quick, flexible, international, growingand visual (look below)

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what it is: dynamic, quick, flexible, international, growingand visual (look below)

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Mobile Barcodes: OutdoorFriday, August 5, 2011

Mobile Barcodes: Store SignageFriday, August 5, 2011

Mobile Barcodes: Events Contact CardFriday, August 5, 2011

Mobile Barcodes: Key takeaways

Big 3 Drivers: Search, Display, Promo

Mobile Ads -> Landing or content page

Mobile barcode adoption on the rise

Open webpages, create SMS, display dynamic text and create contacts

Media campaign integration: outdoor, print, store signage, web, and more

Gives mobile users options

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Visual recapFriday, August 5, 2011

KANE COCHRANNATIONAL DIRECTOR, DIGITAL INNOVATION & MOBILE

http://linkedin.com/in/kanecochranhttp://twitter.com/KaneCkcochran@hodes.com

Thank YouFriday, August 5, 2011