#CNX14 - Content Marketing: The Art of Business Storytelling

Post on 13-Nov-2014

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Ever since the first group gathered around a campfire, we've loved a good story. And today, your company's website and social outposts all serve as campfires that you are trying to get customers to gather around. Learn from CC Chapman, international bestseller of "Content Rules" and "Amazing Things Will Happen" about why telling a good story is critical to your content marketing success and how to find the stories inside your organization.

Transcript of #CNX14 - Content Marketing: The Art of Business Storytelling

Track: Personal Transformation & Growth

#CNX14

#CNX14

THE ART OF BUSINESS STORYTELLING

C.C. ChapmanAuthor, Content Rules and Amazing Things Will Happen

@CC_Chapman

Track: Personal Transformation & Growth

#CNX14

Track: Personal Transformation & Growth

#CNX14

IF YOU DON’T TELL YOUR STORY WHO

WILL?

Track: Personal Transformation & Growth

#CNX14

Bold statement or quote or statistic related to the session can go here

Track: Personal Transformation & Growth

#CNX14

Track: Personal Transformation & Growth

#CNX14

Track: Personal Transformation & Growth

#CNX14

MY FIVE STEPS TOSTORY SUCCESS

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DEFINE CLEAR GOALS

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CREATE IDEAL AUDIENCE PROFILES

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BRAINSTORM

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NAIL DOWN THE DETAILS

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#CNX14

PLAN THE STRATEGY

Track: Personal Transformation & Growth

#CNX14

REVIEW &EVALUATE

Track: Personal Transformation & Growth

#CNX14

Track: Personal Transformation & Growth

#CNX14

Track: Personal Transformation & Growth

#CNX14

Track: Personal Transformation & Growth

#CNX14

Track: Personal Transformation & Growth

#CNX14

Track: Personal Transformation & Growth

#CNX14

Track: Personal Transformation & Growth

#CNX14

Track: Personal Transformation & Growth

#CNX14

Track: Personal Transformation & Growth

#CNX14

Track: Personal Transformation & Growth

#CNX14

Track: Personal Transformation & Growth

#CNX14WE CONSUME WITH OUR HANDS

Track: Personal Transformation & Growth

#CNX14

Track: Personal Transformation & Growth

#CNX14

Track: Personal Transformation & Growth

#CNX14

THE MORE YOU CREATETHE EASIER IT BECOMES

Track: Personal Transformation & Growth

#CNX14

Track: Personal Transformation & Growth

#CNX14

IF YOU DON’T TELL YOUR STORY WHO

WILL?

Track: Personal Transformation & Growth

#CNX14

Track: Personal Transformation & Growth

#CNX14

THANK YOUcc.chapman@gmail.com

@cc_chapman

cc-chapman.com

THANK YOU

Track: Personal Transformation & Growth

#CNX14

Track: Personal Transformation & Growth

#CNX14

Take the after-session survey!

Take the Survey in the Connections 2014 Mobile App

Join the Conversation!

Prizes!

$50Starbuck

sGift Card @CC_CHAPMAN

#CNX14

Track: Personal Transformation & Growth

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CUSTOMER JOURNEY SHOWCASE

MARKETING THOUGHT LEADERS

EMAIL MARKETING PRODUCT STRATEGY& ROADMAP

PERSONAL TRANSFORMATION

& GROWTH

SOCIAL MARKETING MOBILE & WEB MARKETING

DEVELOPERS HANDS-ON TRAINING

INDUSTRY TRENDSETTERS

CREATIVITY & INNOVATION

SALESFORCE FOR MARKETERS

ROUNDTABLES

Track: Personal Transformation & Growth

#CNX14