BUSINESS PROFILE

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MISSIONCMN Ads Mission is to form a consortium of high level media consultants to attract international media companies to Vietnam

• ToprovideinsightintothemediaandadvertisingindustriestotheVietnamese  governmentandbusinesscommunitysothattheeconomymaygrowandthrive.

• ToprovidemarketersatargetednetworkofOOHmediasotheymayeffectivelycommunicatewiththeirconsumers.

• Toprovidemediaplanningandbuyingservicestolocal,nationalandinternationaladvertisers. 

OBJECTIVES

GOVERNMENT AND BUSINESS COMMUNITYKey role for media & advertising in Vietnam growth• TheVNeconomyispoisedforrapidgrowthinmanyindustrysectors. Mediaandadvertisingbusinessesplayanimportantroleinfuelingthisgrowth.

• Mediacommunicatesinformationandentertainment• Advertisingcommunicatesbenefitsofgoodsandservices.

Media & advertising need self-regulation in order to work for government and country• Therearemanynuancestothemediaandadvertisingbusinessesthatneedtobeaddressedbythegovernmentsowecanworkeffectivelytoprovideefficientser-vicestoVietnam’sgrowingindustry. 

Experienced staff and partners• CMNhasaveryexperiencedstaffandhaspartneredwithrenowned,establishedandproveninternationalconsultants, familiarwithbuildingboththeexternalin-frastructureandtheinternalsalesandmarketingofsuccessfulmediabusinesses.

MARKETERSOOH media is a very efficient and effective way for:• Government tocommunicateitspoliticalmessages• Populationtounderstandcommunitybenefits• Industry toadvertisetheirproductsandservices

OOH media can contribute to the growing VN economy:• Businessandindustrycansellmoregoodsandservicesandbemoreprofitable• Reachtouristsandbusinesstravelershelpingmanysmallandmediumbusinesses• Reachconsumerswhotypicallyspendmoretimeoutsidethanathome• Newdigitaltechnologyaidscommunication,effectivenessandattractionofads• Reachaudiencesnotreachedbyotherdecliningmedia:printandradio

OOH is an important part of ad campaigns

Builds reach and brand awareness quickly and efficiently:• Reachesyoung,activepeopleonthego• Largesize,colorfulgraphicsandsuccinctmessagingincreasesawareness • Works24/7andmustbeviewed/cannotbeavoided:cannotbezipped,zapped,turnedout,turnedawayorignored

Makes campaign dollars go further, higher ROI: • ReinforcesthemessagingfromTVandothermediawhentheconsumerisclosertothepoint-of-purchase           

• Offersscaleasitmaybeusedtodriveconsumersonline,tosocialandtomobiletocompletethesale          

• Efficientlypricedsoitworkswellincombinationwithothermediatomaketheentirecampaignmoreeffectiveandmorefinanciallyefficient.

LOCAL, NATIONAL, INTERNATIONAL ADVERTISERSLocalandnationaladvertisersneedtobetterunderstandhow variousmediaworktogethertoreachtheirtargetaudiences:

Media MixTV,radio,newspapers,magazines,internet,social,mobileandout-of-homemediaallcontributetothemedia-mixandneedtobeusedincombinationsthatwillprovidethehighestROIforspecificbrands.

InternationalInternationalmarketersneedconsultativeservicestobetterunderstandtheViet-nameseculture andmarketplaceandhowbesttocommunicatewithVietnameseconsumers. 

Case StudiesCMNhassignificantexperiencedevelopingandexecutingcustomclientsolutionsandhasseveralsuccessfulmediacasestudieswhichshowcaseexpertiseincam-paignplanningandidentifyingandreachingtheappropriateVietnameseconsumer.

SecondHarvestisaspecialistsignageandInfrastructureDevelopmentconsultancy.Weidentify,develop,implementandmanagesignagestrategiesforcommercialandpublicassetandinfra-structurenetworks.

Services• SignageMasterPlanning• ResearchingandReporting • BylawConsulting• SignageAdvisory• ManagementPartnership• Design&Engineering

secondharvest.co.za

VisionToleadandunitearesponsibleOOHad-vertisingindustrycommittedtoservingtheneedsofadvertisers,consumers,andcommunities.

MissionTobeapassionateadvocateandaprogres-sivethoughtleaderthatprotects,unites,andadvancestheinterestsoftheOOHadvertisingindustry.

Strategies ObjectivesGovernment AffairsCreateapositivelegislative,regulatory,andlegalenvironmentthatprotectsandpromotesthevalueofoutdooradvertising.MarketingInform,educate,andpromotethepowerofOOHadvertisingtoallaudiences.CommunicationUseallchannelstocommunicatethevalueofOOHadvertising.MembershipBalanceandservetheinterestsofallmembers,andprovidethetools,resourcesandsupportmembersneedtowininthemarketplace.OperationCreatethepolicies,standards,andbestpracticestoimproveOOHadvertisingquality,appearance,safety,andeffectiveness.

oaaa.org

infocusmediaconsulting.com

• Aleaderinaligningsalesstrategy,marketingandresearchtooptimizerevenueforbothtraditionalanddigitalmediaplatforms.

• Wedevelopbreakthroughresearch,innovativenewcurrencies,effectivemarketingcommunicationsandpowerfulsalesteams.

• Internallywebuild,trainandnurturewithanemphasisonpersonnel,structure,processandstrategy.

• Externallywedeliverdynamicpresentations,fosterindustrycollaborationanddeveloplastingpartnerships.

• Experienced in driving sales revenue for both mature and developing companies.

cmnoutdoor.com

CMN is one of the leading local advertising agencies in Vietnam. With 15 years solid experience, we are about local knowledge and international expertise. • 1992-1stagencytospecializeindesigningandproducingsmall-sizedneonsigns.• 1996-diversifiedproductsandservicestodeliverout-sizedoutdoorcampaignsincludingbig-sizedneonsignsandbillboards.

• 2003-Hdqtrs.inHCMCandjoinedVAA.,Outdoorspaceincreasedto13.361m2across13majorcitiesacrossVN

• 2007-Expandedto360full-serviceadagencyprovidingadsolutionstomaximizeclientROI

• 2009-MemberOut-of-HomeAdvertisingAssociationofAmerica

CMN Ads Lead in Outdoor

• FirstandonlyagencyhavingdoneoverallprojectsofbillboardsystemsinVietnam.• FullysupportedbylocalgovernmentsuchasPeople’sCommitteeandMinistryofInformationandCulture,

cmnoutdoor.com

About Nguyen Chi Kien - CMNAds ‘s Chairman

“Outdooradvertisingislikeanoutdoorartexhibitionandisapartofthelifeoflocalpeople.Asaresult,theplanningisrequiredtogetso-phisticatedprofessionalsinvolvedratherthanjustonlythemanage-mentofficeiscapableof”-(retrieved from Legal Newspaper HCMC)

Contact InformationM+84913808008Ekien_nguyen@cmnoutdoor.com

cmnoutdoor.com

10thfloor,SaigonCenter65LeLoiBlvd,BenNgheWardDist.1,HCMC,VietnamT+84839151018Einfo@cmnoutdoor.com