CMAD 2014 Presentation

Post on 05-Dec-2014

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Introduction to EzyInsights for the Community Managers Appreciation Day 2014 in Hämeenlinna, Finland.

Transcript of CMAD 2014 Presentation

INTRO

Steve El-SharawyEzyInsights

@stiff

Send us questions & comments!

@ezyinsights

WHY WE EXIST

Duane AtkinsCEO EzyInsights

@arrtoo

@ezyinsights

“These tools are powerful but I don’t use them to their

full potential.”

Big data ≠ Loud data

An easier way was needed

A smarter way

Content is King!

Case Study: YleX on Facebook

Average number of commentsper post more than doubled

Other stories

Tori.fi - Monitor which posts are working to decide which posts to promote

Spotify - Used competitor data to immediate effect

Constantly evolving to suit customers old and new

INTRODUCTION TO THE EZYINSIGHTS TOOL

Christel VaenerbergBusiness Dev. Manager

@titca@ezyinsights

What happened yesterday?

FacebookInsights?

Your daily data delivery

Follow competitors or benchmark

Where do you find out the Engagement?

Engagement!

How to listen to your community

Conversation

Wordcloud

Fans: Who is important?

Welcome to your Ambassadors

Insights that matter!

PUTTING THE “EZY” INEZYINSIGHTS

Janne SaarikkoExpert Blogger

@saarikko

Instagram Launch Today!

Q & A

@ezyinsights

What use is data that doesn’t drive your decisions?

We track data that gives you real value.

Do less, know more.

Contact us:

Twitter: @ezyinsightsFacebook: fb.com/ezyinsights

Duane: @arrtooChristel: @titcaSteve: @stiffJanne: @saarikko