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Agenda
Day 2: Cluster Management: Tool box
09:00-09:15 Setting the Scene
09:15-10:15 Presentation Clusterland Upper Austria Ldt. (example Automotive Cluster)
10:15-10:45 Coffee Break
10:45-12:15 Transfer of a Network into other Clusters and Networks and building up an ITC-Cluster
12:15-13:30 Lunch
13:30-14:30 Methodology to run an excellent cluster
14:30-15:30 Financing of cluster organizations
15:30-16:00 Coffee Break
16:00-16:30 Group work: How to measure success of Cluster organizations
16:30-17:00 Presentation of Group work results and discussion
17:00-17:30 How to measure success of Cluster organizations: conclusions and wrap-up
18. Juni 2014© Clusterland Oberösterreich GmbHSeite 1
Clusterland Upper AustriaExample: Automotive Cluster
Nina KainzAutomotive Cluster
Clusters and networks in Upper Austria
18 June 2014© Clusterland Upper Austria LtdPage 3
Foundation of clusters & networks
18 June 2014© Clusterland Upper Austria LtdPage 4
19981999
2000
2002
20032004 2006
2009Until 2009-11 „Network
Environmental Technology“
PlasticsAutomotive
Furniture & Timber
Health Technology
Mechatronics
Resource- andEnergy Efficiency
EnvironmentalTechnology
Human Resources
2013
Information Technology
Ecoenergy(Upper Austrian
Energiesparverband)
Food(Upper Austrian Chamber
of Commerce)
Logistics(Association for Network
Logistics)
(since 2005)
„Matrix-servicing“for Upper Austrian enterprises
18 June 2014© Clusterland Upper Austria LtdPage 5
Automotive Industry in Austria
Automotive Austria: Key Facts
About 700 automotive companies
Turnover in automotive : € 23.000.000.000
Employees in automotive: 150.000 (FTE)
Annual production of about 175.000 vehicles
about 50% cars, 33% motorcycles, 11% trucks, 6% tractors
Annual production of about 2.500.000 engines and gears
© Clusterland Oberösterreich GmbH Page 7
Sources: ABA, www.investinaustria.at; STATISTIK AUSTRIA, www.statistik.at
Automotive Austria: R&D, Internationalization
Export share
88% of all parts produced in Austria are exported
R&D
about 2,8% of Austria’s GDP are spent on research and development
in automotive, almost 200% of the industry average is invested in research
about 13% of automotive employees are researchers (about 6% industry average)
strong promotion and funding programs in Austria
strong automotive cluster organizations
© Clusterland Oberösterreich GmbH Page 8
Sources: ABA, www.investinaustria.at; STATISTIK AUSSTRIA, www.statistik.at
How the Cluster supports the companies…
Cluster – Innovation by Collaboration
The Automotive Cluster Upper Austria is the largest Company Network of the Austrian automotive industry with more than 200 partners.
As cluster management we are the Competence Center for Collaborations. We maintain close contact to the economy, know about our partners‘ challenges and bring together the right companies.
We are the Innovation Accelerator for the companies of our industrial sector. We initiate projects, provide support for market access and offer automotive qualification.
© Automobil-Cluster 2011 Page 10
AC Cluster Management – Team
© Clusterland Oberösterreich GmbH
Wolfgang KOMATZ, MScProduction / Quality / Purchase
Bettina MAYRHOFERQualification, Communication,
PR, Marketing
Michael LANGGNER, MAInternationalization / Sales
Mag. Nina Maria KAINZNew Mobility / Electro Mobility
Page 11
Ing. Florian DANMAYR, BAlight construction / processing
Josef PFEIFFER, BSc.CIP, process management
Tanja KraskaQualification
AC Advisory Board
© Clusterland Oberösterreich GmbH
Board Chairman Ing. Rudolf MarkMark Metallwarenfabrik GmbHGeneral ManagerSingle Components
DI Karl RadlmayrVoest Alpine Automotive GmbHCorporate Technology & InnovationMaterials
Ing. Thomas EderFANUC Robotics Deutschland GmbHSales Manager AustriaRobotic
Ing. Thomas BründlGeneral ManagerStarlim Spritzguss GmbHMaterials Processing
Dr. Rainer BüchseHead of Interior Strategy & Innovations Continental Automotive GmbHPowertrain, Interior, Chassis & Safety
Ing. Josef FürlingerGeneral ManagerRIC Regionales InnovationsCentrum GmbHResearch & Training
Ing. Franz WagenleitnerProjectmanagement-OfficeMAN Truck & Bus Österreich AGOEM
Page 12
DI Jürgen BrucknerFronius International GmbHDivision Welding TechnologyJoining Technology / Processes for plant engineering and
construction
Prof. (FH) Mag. Dr. Kurt GaubingerMBA programme AutomotiveFH Oberösterreich GmbH, Campus WelsInnovation management, Front End
of Innovation, Industrial marketing
DI (FH) Gerhard WölfelBMW Motoren GmbH General ManagerOEM
of these156 SMEs
161 producing companies
12 OEMs
109 suppliers
35 companies*
95 service providers & institutions **
© Clusterland Oberösterreich GmbH
The AC Network in Detail236 Partner Companies
including multiple affiliations, including non-automotive specific OEMs Page 13
The World of the Automotive Cluster
© Clusterland Oberösterreich GmbH
13* Chassis 17* Interior
19* Shell & Body27* Electric/Electronics
45* Materials, misc.components & methods
25* Powertrain
12** OEM
* including multiple affiliations
** including non-automotive specific OEMs
Page 14
© Clusterland Oberösterreich GmbH
Seite 15
18. Juni 2014© Clusterland Oberösterreich GmbH
Components for Passenger Safety Systems: Neuman Aluminium FließpresswerkSound System, Navigation Systems: Audio Mobil Elektronik, FMEDevelopment and Optimisation Motors and Drive Systems: AVL ListComponents for Airbag: TCG Unitech, HaberkornSafety Components, Crash Elements: Alutech, BASF, HirschmannWheel, Structure: TCG Unitech,Trim parts for Interior, Insulating Material: Greiner Perfoam, Burg DesignPlastic Covers: Benteler SGL, IntensaOil and water pump, various casings: TCG Unitech, ECSPinions: Miba SinterMotor Sensors: AbatecInjection Systems: AVL List, BASF
Motor: BMW Motoren, BRP RotaxOil Dipstick: Schneegans-SiliconRadiator: Fertinger, Amag RollingEmblems, Type Classifications: Ulbrichts WitweFront bumpers: POLYTEC, AspöckStarter Battery: BannerHybrid Battery, Traction Battery: Lightweight EnergyPower Electronics, Inverter: AB MikroelektronikElectric vehicles: KTM,Crash structures: LKR, TCKTTools: Haidlmair, Hammerschmid, ABB, Alba tooling
Roof Interior: SENOPLASTCar Body Shell(Aluminium): AMAG rolling
Car Body: Alutech, Anrold & Shinjo, Benteler SGL, FACCRear shelf: Greiner Perfoam
Interior paneling: asota, Benteler SGL, novoflorCircuit board, car body shell: voestalpine Europlatinen
Decor inlays and trims: Burg DesignArm rest: POLYTEC
Seats(frames and structure): TCG Unitech, AlutechSeats (cushionings): Eurofoam, asota
Seats (covers): Alba tooling, asota
Carpets: Novoflor RaumtextilExhaust systems: ELB-FormGear casings: Gruber & Kaja
Clutch components: Miba Frictec, BASF
Rear bumpers: POLYTEC, aspöck, ELB-Form, HirschmannLightening: Aspöck Systems, AB Mikroelektroník, ACR, Aspöck
Machinery producers: Fill, TMS, ABB, Anger Machining, Keba, Heikin, Trumpf, Arnold & Shinjo
The Top-selling Partners
© Clusterland Oberösterreich GmbH
Page 16
6
Overall Turnover in Billion € 24,92turnover of manufacturing companies in billion € 20,09
turnover of the supplier industry in billion € 13,21
Employees 80.500
R & D - Share* 3,53 %…compared to Upper Austria 2,55 %
Export Quota 83,87 %
© Clusterland Oberösterreich GmbH
Financial Ratios of the Cluster
Page 17
Mission Critical Topics of the Automotive Industry
© Clusterland Oberösterreich GmbH
Development, Production
Supply Chain
Efficient
Processes
Future Trends & Technologies
Qu
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Su
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‘ H
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Co
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Sales
Info
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& S
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Page 18
Our Partner‘s Benefits
© Clusterland Oberösterreich GmbH Page 19
Market Exploration Trips
Suppliers‘ Innovations Days
Collaboration Projects
Exchange of Experience
Network Communication
Partner Data Base
Public Relations
Project Management
Project Partnership
Conferences
AC Industry Focus
Seminars
Qualification
Collaboration Internationalisation
Information & Service
Realizing Innovative Ideas - Collaborations
© Clusterland Oberösterreich GmbH
Our partners benefit from…:
� informal exchange of knowledge
� actualizing new product ideas by
collaboration projects
� support in idea creation, business
partner match-making, project
management, project marketing
and advancements
Page 20
„The Automotive Cluster helps finding the right project partners and supports project ideas from kick-off to completion. Some regional, national and international projects are initiated and actively led by the Automotive Cluster. In addition to projects, collaboration in the cluster is encouraged by a set of events where expert knowledge is exchanged on a regular basis. These events always have a particular theme, such as CIP, lightweight construction, procurement and logistics.
Collaboration
The right doubles partner
Projects in Electro Mobility
© Automobil-Cluster 2013 Seite 21
Clean Motion Offensive (CMO) is a „Technological Flagship Project“ funded bythe Climate and Energy Fund with 4.4 Mio. Euro (9 Mio. Euro total volume).
12 project partners from Austria are jointly working to achieve the project‘sambitious goals in all three pillars. The project is coordinated by the UpperAustrian Automotive Cluster.
Clean Motion Offensive (CMO)
22
Project goal: Development of powerful and economic e-components for electromobility while simultaneously providing easy applicable charging infrastructureand intelligent load management, which is then tested in field applications.
Companies from different fields are working together: vehicle componentsproducers, energy and infrastructure providers, simulations, engine producers,IT solution providers, business models for fleet applications.
CMO’s ambition is to make electro mobility easy, economic and viable.
23
Clean Motion Offensive (CMO)
Range Extender for alternative
fuels
3D Model of FlywheelField Test at the site of
cooperation partner
Samariterbund Linz
The CMO test vehicle and
cooperation partners
ERA NET – Speed for SMEs
Project Partners: Bitter Engineering GmbH, TIC Steyr, LKR Ranshofen, Lightweight energy GmbH, Smart e-Mobility GmbH, Lagermax Autotransport GmbH, Linz Strom GmbH, Stohl Racing GmbH, Clusterland OÖ GmbH, Goodville Consulting GmbH, SEW Eurodrive GmbH & CoKG, Getrag GmbH & CoKG
Goal of the project: Speed for SMEs serves as a platform for SMEs in order todevelop vehicle components for EV‘s at automotive standard. The partnershipconsists of companies in the field of vehicle component development, infrastructureproviders and energy management providers. Together with Stohl Racing, the world‘sfirst electric rally vehicle is built up. The aim of the partner companies is to establishits position as supplier of these electric components.
18. Juni 2014© Clusterland Oberösterreich GmbH Seite 24
E-Bike Charging System ELYSE
Project Partners: Martin Schweiger, CDE Communications
Data Engineering GmbH, HAINZL Industriesysteme GmbH
Goal of the project: The partners have developed a universally usable e-bike chargingsystem which allows every electric bicycle to charge it its batteries; and to rent the e-bikes from this station. Furthermore, during the charging process, the e-bikes are locked, providing a theft-proof fixing. This interlocked socket-outlet of the charging system is partof the project.
18. Juni 2014© Clusterland Oberösterreich GmbH Seite 25
New Electric Motors for E-Vehicles
Project Partners: Miba Sinter Austria GmbH, Hammerschmid Maschinenbau GmbH, RS Elektroniksysteme GmbH (D)
Goal of the project: The company Miba Sinter Austria GmbH (MSA) research focuseson a new generation of electro motors on a sinter-metallurgical basis, whichsupercede conventional electric drives in terms of power density. This means: same size � more power!
The e-motorcycle JOHAMMER has been chosen as the carrier for this newtechnology to show its performance. This project should be finished by 2014
18. Juni 2014© Clusterland Oberösterreich GmbH Seite 26
EMILIA
Project Partners: AIT, Bitter Engineering GmbH, LKR Ranshofen, Lightweight energyGmbH, Clusterland OÖ GmbH, Miba Sinter Austria GmbH, Gleam, Land Kärnten, REWE, DPD, AustrianMobilePower, Signon, Econsult, Schachinger
Goal of the project: This project aims to optimize full electric and hybrid e-vehicles bysimultaneously reconceptualising innovative and suitable logistics concepts for urban transport of commodities (e.g. by providing mobile depots). This is done by Open innovation, which integrates the external user into the entire innovation process. Furthermore, the development and integration of components in e-vehicles, theinterface communication vehicle-charging station-user as well as dynamic route scheduling algorithms are part of the project.
18. Juni 2014© Clusterland Oberösterreich GmbH Seite 27
Platform Mobility & IT
The Automotive Cluster is launching a platform combining the two sectors ofMobility and IT
Mobility cannot exist without the support of IT
The platform aims to sector-spanning cooperation between our partnercompanies in the Automotive and the IT Cluster
Traditional automotive suppliers are working together with IT companies in funded projects
First Event as Kick off Meeting to launch the platform: 27th June 2014, Linz, Austria
© Automobil-Cluster 2011 Page 28
© Clusterland Oberösterreich GmbH
Facilitating (International) Market Access
Our partners benefit from…:
� the chance to present your products and services directly at OEMs
� contacts within the automotive network of partners
� first-hand knowledge about international markets and organized business trips
Page 29
The Automotive Cluster keeps track of international markets and shares the information on global opportunities with its partners. With its network of contacts, the Automotive Cluster often is the key to new business contacts. In focused technology events, developers and buyers from major OEMs are introduced to participating partners and their innovations.
Contacts
Knowledge meets Experience
Future Technologies
for
Supplier Innovation DayAutomotive Cluster Upper Austria
Agenda- The Automotive Cluster Upper Austria (AC)
- What‘s a Supplier Innovation Day - in detail - which companies (AC)
- Definition of “Fields of Innovation” (Renault)
- Next Steps
Pre-Selection of Relevant Austrian and Bavarian Suppliers (Renault + AC)
Invitation of Suppliers & Event Preparation (AC)
Event Marketing at Renault (Renault)
Event Management On-Site (AC)
Follow-Up (Renault+ AC)
- Projectplan (backward scheduling from the date of the event)
© Automobil-Cluster 2013 Seite 31
What‘s a Supplier Innovation Day?
“Pre-selected Austrian companies present their innovations and new technologies to the
host’s developers and buyers in an efficient one-day-event.”
© Automobil-Cluster 2013 Seite 32
Technology ScreeningWe find what you are interested in!
“We base our technology screening on your desired fields of innovation. ”
© Automobil-Cluster 2013 Seite 33
Let us be your guest… No invest!
“As your guest, the Automotive Cluster brings inthe comprehensive preparation and the
perfect organization of the event on-site.“
„Being host, you provide for a suitable location and effective internal communications of the event.”
© Automobil-Cluster 2013 Seite 34
We are trusted.
“Bringing together OEMs and suppliers has a long tradition in the Automotive Cluster.
With our knowledge and experience, we further develop our Supplier Innovation Days every time.
© Automobil-Cluster 2013 Seite 35
2008 - 2014 2007 - 2010 2013 2012 2011
Who are you, AC?
“The Automotive Cluster Upper Austria is the largest company network of the Austrian automotive industry
with more than 230 partners.”
“Collaborations with other Clusters in Austria and in neighboring countries further enlarge the pool of
innovative technology companies.“
© Automobil-Cluster 2013 Seite 36
You‘re in? …Next Steps
Definition of “Fields of Innovation” (Renault)
Pre-Selection of Relevant Austrian and Bavarian Suppliers
(Renault + AC)
Invitation of Suppliers & Event Preparation (AC)
Event Marketing at Renault (Renault)
Event Management On-Site (AC)
Follow-Up (Renault+ AC)
© Clusterland Oberösterreich GmbH Seite 37
Some Previous Innovation Requirements
Examples of recent OEM Requirements
electronics, engine development, surface coating, car body and chassis,
aerodynamics, thermal management, hybrid development, acoustics, safety systems
new materials (high-strength steels, substitution materials, …)
e-mobility (incl. infrastructure), lightweight design
sustainability (CO2, lifecycle management, resources, production, …)
Examples of recent TIER 1 Requirements
lighting and sensor technologies, kinematics, natural materials, lightweight design
subassemblies, ceramics, adhesives, miscellaneous
© Clusterland Oberösterreich GmbH Page 38
Impression of Previous Events
© Automobil-Cluster 2011 Seite 39
© Automobil-Cluster 2011 Page 40
© Clusterland Oberösterreich GmbH
www.weba.at
Development of large die-cutting and mechanical-working tools
for high-strength structural parts in the automotive industry.
International producer of open special profiles, wielded profile-
tubes and assembly groups and profile systems made of steel
and non-ferrous metals for light-weight construction.
www.welser.com
Voestalpine Steel is a long-lasting, highly competent partner for
the automotive industry. The division „automotive“ specialises
exclusively on automotive OEMs and suppliers.www.voestalpine.com/stahl
Example Topic 2: High-Performance materials / Lightweight
construction / High Strength Steel
Potential Suppliers
© Automobil-Cluster 2011 Page 42
© Clusterland Oberösterreich GmbH Page 43
© Clusterland Oberösterreich GmbH
Fostering Strengths – Qualification
Our partners benefit from…:
� focused knowledge for the automotive industry
� significantly reduced participation fees for partners
� the chance to present your own knowledge at events and conferences
Page 44
The Automotive Cluster offers specialized training courses which are tailored to the peculiarities of the automotive industry – ranging from procurement and product development to sales, quality, project, and process management.
Additionally, numerous technical conferences, workshops and plant visits complement the qualification offering of the Automotive Cluster. The annual conference “automotive” is the highlight of the qualification program..
Qualification
The right training
QualificationProgramme 2013/14
© Clusterland Oberösterreich GmbH Page 45
Information & Service
© Clusterland Oberösterreich GmbH
Our partners benefit from…:
� regular counseling interviews at your place and free of charge
� spreading your news in our newsletter or website
� spreading your technical contributions in our magazine
� industry-specific information
Page 46
Being partner of the cluster increases the national and international profile of your company in the media and business life. Besides the internet platform and regular media, our quarterly magazine presents trends, and newsworthy information on the automotive industry. Furthermore, partners have the chance to actively contribute to the contents and show their company’s strengths.
Information
The right direction
Contact & Information
Nina Kainz, Mag.Project Manager Clusterland Oberösterreich GmbH
Tel: +43 732 79810-5088Fax: +43 732 79810-5080nina.kainz@clusterland.atwww.clusterland.at
Clusterland Oberösterreich GmbH is the institution for cluster and networkinitiatives, fostering innovation by collaboration and competence as well aspromoting the companies‘ competitiveness.
All rights, especially the right to copy, distribute and translate are reserved. This presentation or parts of it must not be reproduced,duplicated or distributed in any form without the written approval of Clusterland Oberösterreich GmbH.
© Clusterland Oberösterreich GmbHSeite 47
Coffee Break: 10:15-10:45
18. Juni 2014© Clusterland Oberösterreich GmbH Seite 48