Post on 26-Jun-2015
description
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How to plan OS?
`Clusters
Beginner (40-70)
(Lucknow, Baroda, Navi,
Surat, Jodhpur, IIT KGP)
Intermediate (70- 150)
(Kolkata, Jaipur, Ahmedabad, Indore, Dehradun, Thapar, Manipal, Jalandhar, Vizag)
Advanced (150- 200)
(Hyderabad, Chandigarh, Bangalore, Pune, Chennai,
Mumbai)
Pro (200+)Delhi IIT and Delhi University
`What do you need special team/ manager for?
Managing URs Converting from Ad HOC
iXP (Only in some cases)
Tap courses(just for university based
LCs)
`Things need to be done by everyone
SalesMatching/ Facilitating matching
Customer relation building/
Engagement
WHEN DO YOU NEED A SPECIALIZED TASKFORCE/ OC FOR THE THINGS THAT NEED TO BE DONE BY EVERYONE?
When you feel that these things need a special focusIt represents that the things are not ideally progressing
SO HOW DOES OS NEED TO LOOK LIKE?
`BeginnersLocal Chapter Teams
workingUniversities AD HOC
marketsIXP Courses
(for university based LCs)
Baroda 2 VPs(8 teams)
7 teams 1 team X X
Navi 2 VPs(8 teams)
7 teams 1 team X X
Surat 1 VP(4-5 teams)
3-4 teams 1 team X X
Lucknow 2 VPs(8 teams)
7 teams 1 team X X
IIT KGP 2 VPs(8 teams)
X 1 team X 7 teams
Jodhpur 2 VPs(8 teams)
7 teams 1 team X X
`IntermediateLocal Chapter Teams working Universities AD HOC markets IXP Courses
(for university based LCs)
Indore 1 VP(4 teams)
3 teams 1 team X X
Jaipur 2 VPs(8 teams)
7 teams 1 team X X
Jalandhar 2 VPs(8 teams)
3 teams 1 team X 4 teams
Kolkata 2 VPs(8 teams)
7 teams 1 team X X
Manipal 3 VPs(9 teams)
1 team(expansion)
1 team X 7
Ahmedabad 2 VPs (8 teams)
6 teams 1 team 1 manager X
Dehradun 1 VP(4 teams)
3 teams 1 team X X
Thapar 1 VP(4-5 teams)
X 1 team X 3-4 teams
Vizag 2 VPs(8 teams)
7 teams 1 team X X
`AdvancedLocal Chapter Teams working Universities AD HOC
marketsIXP Courses
(for university based LCs)
Bangalore 2 VPs(8 teams)
6 teams 1 team 1 manager X
Chennai 2 VPs(8 teams)
6 teams 1 team 1 manager X
Chandigarh 2 VPs(8 teams)
6 teams 1 team 1 manager X
Hyderabad 2 VPs(8- 10 teams)
6- 8 teams 1 team 1 manager X
Mumbai 3 VPs(12 teams)
10 teams 1 team 1 manager X
Pune 3 Directors (12 teams)
10 teams 1 team 1 manager Through SU
`PRO
Local Chapter Teams working
Universities AD HOC markets
IXP Courses(for university
based LCs)
DI 5 directors(25 teams)
22 teams 2 teams 1 team X
DU 4 Directors(24 teams)
21 teams 2 teams 1 team X
CHANNELS AND ACTIVITIES UNDER EACH SOURCE:
`Team UR General JD for the team:• Deliver information seminars and classroom presentations.• Do physical promotional activities in the campus.• Act on conversion of the registrations to raise through constant follow-up.• Internal marketing in the campuses and universities.• Propose and facilitate possible events in the campuses for ELD
generation.• Partner with clubs and societies in the campuses for further promotion
(with the help of Marketing)
Capitalizing on UR:• CU (Only for some Advanced and Pro)• SU (UR 2)• UR 1
Membership of UR teams:• Members for a particular UR team need to be from that university/ college
`Team Ad HocGeneral JD for the team:• Deliver virtual information seminars on a regular basis.• Work on synergizing with the Marketing in terms of
partnering with the external organisations.• Convert registrations from external partnerships and
events to raises by constant follow up.• Act on conversion from ORS to raise through constant
follow-up.• Propose (to the EB) and deliver possible and required
events in the external market for ELD generation.
Specific channels:• ORS• VIS (leading to ORS)• External partnerships (with the help of M)• Events
`Manager/ Team IXP
When do you need a team and a manager?• MANAGER: Only when the size of membership in
your LC is 150+ • Team: Only when the size of membership in your
LC is 200+
JD of IXP responsibles:• Create special EXCEL opportunities by building
necessary IR.• Internally market the opportunities to do sales
(newsletters, calls and follow- ups).• Ensuring promotion and showcasing of the IXP
EPs in LC forums/ events. Deliver sessions around the same.