Building Community

in Social Media Nathalie Swainston Brand & Marketing Manager

ReachOut.com

Friday, 15 June 2012

Inspire's mission is to help young people lead happier lives

Inspire's mission is to help young people lead happier lives 2

“Because we think we need one” isn’t a why!

Inspire's mission is to help young people lead happier lives 3

Ask why.

Where is your target audience talking? What are they talking about? How are they talking about it?

Inspire's mission is to help young people lead happier lives 4

Listen and learn.

Once you think you’ve got an idea, ask your target market whether it’s a good one.

Inspire's mission is to help young people lead happier lives 5

When you’re done listening, ask!

And make that person someone you trust with your brand.

Inspire's mission is to help young people lead happier lives 6

Have a dedicated resource.

Then learn, then test again, then learn some more.

Inspire's mission is to help young people lead happier lives 7

Start small and test.

People are busy – if they’re going to give you their time, you’ve got to make it worth it.

Inspire's mission is to help young people lead happier lives 8

Be interesting and add value.

Set the guidelines, step back, and only step in when you have to.

Inspire's mission is to help young people lead happier lives 9

Facilitate more than you moderate.

Next to your staff, they’re your biggest asset.

Inspire's mission is to help young people lead happier lives 10

Empower your champions.

Good things take time. And you’re only going to know if it’s good if you’re measuring it.

Inspire's mission is to help young people lead happier lives 11

Be patient and measure.

12 Inspire's mission is to help young people lead happier lives

It’s all just a conversation…

Finally, remember…

Questions?

13 Inspire's mission is to help young people lead happier lives

Inspire's mission is to help young people lead happier lives 14