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Cloud Computing

Briefing Presentation

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Contents

Introducing the Cloud

Value Proposition

Opportunities

Challenges

Success Stories

DANU Cloud Offering

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Introducing the Cloud

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What is Cloud Computing?

IT capabilities delivered “as a Service”

Hosted infrastructure

Pay-as-you-go utility

Flexible pricing

Multi-tenant

Elastic

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Primary Goals

• Explosion in data volumes

• Rising operational costs of systems and networking

• Difficulty deploying new applications and services

Cost Reduction

• Security of assets and client information

• Compliance requirements and government mandates

• Round-the-clock availability

Increase Resilience & Security

• Energy costs

• Power and thermal issues inhibit operations

• Environmental compliance and social responsibility

Increase Energy Efficiency

• Unpredictable workload characteristics

• Fast growth of data volumes

Increase Adaptability

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Cloud Ecosystem

Infrastructure as a Service Virtualised compute environment

CPU, storage, queuing, bandwidth, load-

balancing

•Amazon EC2, S3

•Akamai

•3tera

•Nirvanix

Platform as a Service Open platform for developers to deliver

web applications.

•Google App Engine

•Force.com

•Amazon SQS, FPS

•Azure

• RightScale

Software as a Service A software deployment model.

Instant setup with no internal IT spend.

CRM, Email, Word Processing

•Google Apps

•37 Signals

•Salesforce.com Infrastructure as a Service (IaaS)

Platform as a Service (PaaS)

Software as a Service (SaaS)

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Cloud Infrastructure (IaaS)

Pioneered by Amazon

No constraints on programming language or design

Suited to almost any application

Almost instant provisioning

Storage

Compute

Database

Content Delivery

The ability to manage and launch virtual machines on

hardware you don’t own

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IaaS Enabler: Virtualisation

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Cloud Platform (PaaS)

Constraints on programming language and design

Abstracts some IaaS complexity

Takes care of low-level concerns

Application Templates

Development Tools

Automatic load scaling

Application lifecycle Deploy, Rollback

Application Monitoring

Higher-level application building blocks

High-level development platform where all facilities

required to support application lifecycle are available via

the network

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PaaS Example: Billing & Payments

BILLING

Amazon DevPay

For developers

Allows customer signup

Meter service usage

Recurring and usage-based fees

PAYMENT PROCESSING

Amazon FPS

Allows developers to charge Amazon customers

Accept payments for goods or services

Recurring payments

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PaaS Example: force.com

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Cloud Software (SaaS)

Consumer focused

End-user applications

Hosted in the cloud

Users sign-up online

Gmail, Google Apps

Yahoo mail

Salesforce.com

Oracle CRM

Microsoft Office Live

The delivery of an experience to a customer, on

demand, generally using the web as a delivery

mechanism

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Cloud Players - Sample

PaaS

SaaS

IaaS

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Value Proposition

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IT Spending

Source: IDC, CIO Strategies to Build the Next Gen Data Center, DOC#DR2007_5VT, Feb 2007

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• Remove complexity • Drive down costs

• Enable scale • Increase agility

Cloud Promises [1]

Traditional Problem

• System dimensioning

• Resource under-utilisation

• Resource over-utilisation

• Systems management overhead

Promise

• Resources delivered on-demand

• Pay-as-you-go

• No requirement to predict demand

Web 2.0 Problems

• Highly dynamic loads

• Need for agility - time to market

Promise

• Minimal provisioning lead times

• Unlimited scalability

• Sophisticated infrastructure as a service

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Cloud Promises [2]

Lower initial TCO

Commitment-free Change provider at will

Simplified

implementation No hardware to setup

Low risk Try before you buy

Increased Flexibility

Fosters innovation

Reduced energy

consumption

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Opportunities

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Consumer Opportunities

BENEFITS

On-demand applications

Nothing to download or install

Accessible from any browser

Platform independent

No up-front license fees

Pay as you go

Change provider at will

EXAMPLES

Email

Office tools

Telephony

Photo sharing

TV/Video

Video authoring

Backups

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SME Opportunities

BENEFITS

Reduced CAPEX

Hardware, software,

installation

Reduced OPEX

Maintenance, upgrades,

backups

System administration staff

No need for VPNs

EXAMPLES

Email

File servers

Documents

Presentations

Spreadsheets

Calendaring

Web presence

CRM

IVR

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Corporate IT Opportunities

Application hosting

Backup, storage, business continuity

Content delivery

E-Commerce

Media hosting

Web hosting

Just in time applications that meet specific

situational needs

High-performance computing

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Independent Software Vendors

BENEFITS

Lowers barriers to entry

Easily deploy complex apps

Readily achieve scalability

Reduce capital

requirements

Costs track revenues

Facilitate rapid change

Streamline operations

Reduce cost of

experimentation

Focus on core business

EXAMPLES

Test systems

Demo systems

Production systems

Issue tracking

Customer support

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Challenges

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Challenges

Reliability

Outages

Service Level

Agreements

Portability & Lock-in

Code and applications

Interoperability

Manageability

Buy-in / Trust

Perceived loss of control

Resistance to revenue

model

Technology ramp-up

Training

Techniques and tools

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Security & Compliance

DRIVERS

Data protection

IT regulation

Industry-specific

regulation

STANDARDS

Accounting

Sarbanes Oxley

Audit

SAS 70 Type II

Healthcare

HIPAA

Data/Information Security

ISO/IEC 27001

PCI

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Success Stories - Sample

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Webmail.us

27000 customers

Improve cost and reliability of backup system

Employed AWS: EC2, S3, SQS

Benefits

75% cost reduction

Improved backup reliability

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SmugMug

Photo sharing website

100K paying subscribers, $12M revenue

Hosts over 500M photos on S3

10TB of data monthly

Estimated annual savings of $500K

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Animoto

Automatically generates professional videos

Amazon Scaling

Scaled from 50 to 5000 servers to meet demand

Scaled back down to 100 when load subsided

Ramped from 25K to 250K users in 3 days

Signing up 20K users per hour

Autoscaling via RightScale

Amazon EC2 for web hosting & video render

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DANU Cloud Offering

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DANU Cloud Offering

Advise on Cloud strategies & initiatives

Architecture of virtualised, cloud capable

infrastructures

Unified management solutions across physical and

cloud resources, through BMC partnership

consistent provisioning and configuration automation, capacity

& performance management

Advise ISVs on SaaS application architecture and

design