Cloud Collaboration Strategies

Part II: what are the customer needs?

Part 1: the way the wind blows

PART III: Recommended Service Provider actions(to come out of the fog)

in a new but saturated market

is easy to be confussed..

use trusted channels

Diferenciate influence

Innovation ..but no too far

strategy really matters

Customer insight

technology, social and business changing

how does it fit together ?

OPEN

SOCIAL

PERSONAL

CLOUD

SEMANTIC

Simple

Diferenciate

Customer insight

Influence

Platform Trusted

obviously a cloud strategy

Telecom OPENPLATTFORM

Collaboration Customer needs

CONTEXT

CLOUD /SAASEconomics

model

NEXT WEBprinciples

Collaboration customer needs*

*see previous section

Network effects

Cloud Economics

The Long tail

Cloud EconomicsCloud Economics

Multi sided marketCloud Economics

SaaS management

other opctions?

SaaS Platforms

but as a comoditygive you accessibility

Traditional TELECOM partnerships

Integrador

TELCOVendor

PORTFOLIO

- control

TTMGlobal Reach

Trusted

Traditional TELECOM partnerships

Integrador

TELCOVendor

PORTFOLIO

- control

TTMGlobal Reach

With whom do people

collaborate?

Trusted

what do people collaborate

about?

people collaboration

needs?

BUT what about..

TELECOM 2.0 Open Plattform

PORTFOLIO

OPEN API

TELCO

CollaborationEcosystem

whom to ?

what about?What for?

Colaboracion

Global Reach

Trusted

Connected

PORTFOLIO

OPEN API

TELCO

CollaborationEcosystem

Con quien?

Que + ?Para que?

Colaboracion

InternalClientsMarket

Social Graph

Foros, links,analisisblogs,twitter,

slides, voto

TELECOM 2.0 Open Plattform

Global Reach

Trusted

Context

Personal

SocialConnected

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15

PERSONAL Teams & Groups Communities

Wiki

conversationsexperiences

Idea distribution

connecting

Social Workspaces, videoCollaboration Web,social , wikis ,

Blogs, Communities,webcast slidesharing, polls, podcast

idea creation

creativity

Comunications,personal and social networking

skillsinterest

Collaboration ecosystem suite

knowledge sharing learning

branding

example, moving to the connected way

the Next Web principles*

*see previous section

And what would be the missing piece for a Personal, Contextual, Semantic solution

adviseopinion

conversations

referencesanswers

experiences

* more to be released shortly , stay linked? ¡

PERSONAL API *

digital activity

see Part II: What are the customer needs

see Part III :Recomended Service Providers Strategy

Part I: the way the wind blows

to know more

let´s keep in touchTo know more about the any of the topics or to request a personalized vendor strategy analisys,

Jorge AraluceSocial Cloud Consultingjaraluce@gmail.comtwitter @jaralucewww.utilidadesdered.com