Cloud Camp July 2012

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Transcript of Cloud Camp July 2012

7.05 - 7.30 : Lightning Talks

7.30 - 8.30 : Unpanel

8.30 - 9.30 : Beer & Pizza

9.30+ : Go Home.

Situation Normal, Everything Must

Change

IT Strategy

Evolve ?

Certainty

Ubi

quity

Custom Built

Commodity

Service

Product

Utility

Genesis

Certainty

Ubi

quity

Commoditisation

Certainty

Ubi

quity

User

Supply

Commoditisation

Utility

Genesis

EvolutionEvolution

Commodity

Product

Evolution

Valu

e C

hain

growth

ComponentisationHerbert Simons

Screw Cutting Lathe

Henry Maudsely1800

UtilityProduct

Recap ...

Impacts

+ Value

$$

+ Efficiency

Creative Destruction

+ Value

+ Agility

+ Efficiency

Componentisation

+ More

+ Value

+ Efficiency

+ Agility

JevonsParadox

Cloud will save you money

∆ Activities

∆ Practices

Product

Product

Novel

better hardware

Best

Product

Best

Product

Utility

Novel

Utility

better software

Best

Utility

Best

Product

Best

Utility

The end of cloud is nigh ...

Shouldn't our

architecture evolve as

well?

HereticBurn him!

Best

Product

Best

Utility

+ Transition

Inertia

+ Past Success

Inertia

InertiaPeace / Margin

Inertia

growth

Inertia

War / Disruption

Build / Growth

Peace / Margin

Carlotta Perez

The Industrial Age

The Mechanical Age

Tech

nolo

gy D

iffus

ion

Time

War / Disruption

Synergy

MaturityPeace / Margin

Eruption

FrenzyBuild / Growth

Tech

nolo

gy D

iffus

ion

Time

Organisations

Best

Product

Best

Utility

Organisations

Growth

Growth

Emerging

Growth

EmergingNew

Disruption

Growth

EmergingNew

Disruption

Growth

Emerging

Inertia

New

Disruption

Growth

Emerging

Inertia

New

Data

The Age of Electricity

G. Westinghouse, 1886

AC is rubbish ...

Thomas Edison

Stop My Competitors

Act

"Father of the AC utility"

dreams of magic

The Mechanical Age ?

Mechanical Components

American System

Inertia

Disruption

Growth

Emerging

Data

The Internet Age

Means of mass communication

Web 2.0

Inertia

Disruption

Growth

Emerging

Data

Cloud ?

Inertia

Next

Cloud

Disruption

Growth

Emerging

Data

The next Age ?

Inertia

Next Next

Manufacturing

Disruption

Growth

Emerging

Data

Recap ...

Inertia

Next Next

Disruption

Growth

Emerging

Data

Situation Normal, Everything Must

Change

Today ...

Inertia

Next

Cloud

Disruption

Growth

Emerging

Data

Next

'Traditional'

Web 2.0

Traditional Next Gen

Open source WeaponCost reduction

Scaling DistributedScale-up

Resilience Design For FailN+1

Failure Chaos EngineDisaster Rec.

Infrastructure

Learning

CommodityEnterprise

EcosystemAnalysts

Focus DisruptiveProfit

Departmental CellStructure

Traditional Next Gen

Open source WeaponCost reduction

Scaling DistributedScale-up

Resilience Design For FailN+1

Failure Chaos EngineDisaster Rec.

Infrastructure

Learning

CommodityEnterprise

EcosystemAnalysts

Focus DisruptiveProfit

Departmental CellStructure

API

Innovate

Commoditise

Commoditise

Leverage

Innovate

Evolution

Valu

e C

hain

Infrastructure

Evolution

Valu

e C

hain

Infrastructure

Evolution

Valu

e C

hain

Infrastructure

Hadoop

Evolution

Valu

e C

hain

Infrastructure

Hadoop

Evolution

Valu

e C

hain

Infrastructure

EMR

Evolution

Valu

e C

hain

Infrastructure

EMR

Evolution

Valu

e C

hain

Infrastructure

growth

IT Strategy?

Buy some technology

Buy our technology!

Buy our advice!

Today Tomorrow

Open source WeaponCost reduction

Scaling DistributedScale-up

Resilience Design For FailN+1

Failure Chaos EngineDisaster Rec.

Infrastructure

Learning

CommodityEnterprise

EcosystemAnalysts

Focus DisruptiveProfit

Departmental CellStructure

Today Tomorrow

Open source WeaponCost reduction

Scaling DistributedScale-up

Resilience Design For FailN+1

Failure Chaos EngineDisaster Rec.

Infrastructure

Learning

CommodityEnterprise

EcosystemAnalysts

Focus DisruptiveProfit

Departmental CellStructure

Operat

ional

Details

It's like in chess: First, you strategically position your pieces and when the timing is right you

strike.

Evolution

Valu

e C

hain

Evolution

Valu

e C

hain

Payment

Evolution

Valu

e C

hain

Payment

Evolution

Valu

e C

hain Genesis

Payment

Evolution

Valu

e C

hain

Financial ERP

Genesis

Payment

Evolution

Valu

e C

hain

Financial ERP

Genesis

Payment

Evolution

Valu

e C

hain

Financial ERP

Genesis

Payment

Yum, Brave Souls ....

"Nuke 'em, let's nuke the bastards"Francine Bennett,

"Nuke 'em, let's nuke the bastards"Francine Bennett,

'Forget the fat lady, you're obsessed with the fat lady. Just get us out of here'

Chris Swan

"Nuke 'em, let's nuke the bastards"Francine Bennett,

'Forget the fat lady, you're obsessed with the fat lady. Just get us out of here'

Chris Swan

'W-what do you mean ... oops?'Dr Alex Mikhalev

"Nuke 'em, let's nuke the bastards"Francine Bennett,

'Forget the fat lady, you're obsessed with the fat lady. Just get us out of here'

Chris Swan

'W-what do you mean ... oops?'Dr Alex Mikhalev

"You don't actually think they spend $20k on a hammer"James Governor

"Nuke 'em, let's nuke the bastards"Francine Bennett,

'Forget the fat lady, you're obsessed with the fat lady. Just get us out of here'

Chris Swan

'W-what do you mean ... oops?'Dr Alex Mikhalev

"You don't actually think they spend $20k on a hammer"James Governor

"Using EC2 to hack mobile phones" Former News of World Executive

"Nuke 'em, let's nuke the bastards"Francine Bennett,

'Forget the fat lady, you're obsessed with the fat lady. Just get us out of here'

Chris Swan

'W-what do you mean ... oops?'Dr Alex Mikhalev

"You don't actually think they spend $20k on a hammer"James Governor

"Using EC2 to hack mobile phones" Former News of World Executive

Special Guest Appearance ...Shanley Kane, Ian Pratt, Kyle McDonald, Artur Bergman