Post on 21-Jun-2015
description
Cloud + Apps = Marketingerfolg3.12.13, Grand Hotel Dolder
Executive Circle Summit
Christof Zogg, Director Developer & Platform Group
About CIOs
Typical Enterprise Infrastructure My Infrastructure
About CMOs
Organization Source: Gartner
IT
56%
Agenda
Agenda
Case Study 5’
Cloud Computing 15’
Apps 10’
Executive Circle Summit
App Marketing Case Study
Chapter 1/3
Recently, in Burgdorf
Marketing App Case Study
Marketing App Case Study
70k Downloads x
CHF 0.50 für den
Schwingsport.
Success Formula
Cloud AppsMarketing
Success
Executive Circle Summit
Cloud Computing
Chapter 2/3
Cloud Forces
Focus
Agility
Security
Privacy
Use the Cloud Force!Evil Forces!Use the Cloud!
ReliabilityEconomics
Cloud Forces
Focus
Agility
EconomicsSecurity
Compliance
Reliability
Use the Cloud Force!
Dublin: the final frontier
1. Security
2. Reliability
3. Cost Efficiency
Workload Agility
On and Offe.g. Week end closing of finance department
t
Co
mp
ute
Inactivity
Period
Growing faste.g. The new Facebook or M&A activity
Unpredictable Burstinge.g. News site in case of top story such as Fukushima
Predictable Burstinge.g. Big sports event such as World Cup or Xmas Sales
Save 20-30%
Cloud Power On Demand
Mobile Services
Cloud Computing
Windows Azure Mobile Service
“Wer hät’s
ghosted?”
Load Testing
Cloud Computing
Load Testing
Webservice
Results
database
Load Test
Web
Service
Load Test Analysis
Recommendations
Use Cloud…
to host and test…
… with or without IT
support
Embrace the Cloud…
… and regain
technology
leadership
Executive Circle Summit
Apps
Chapter 3/3
50 Billion Downloads
2.5.2012
1 billion downloads
16.5.2013
50 billion downloads
9.5.2007
Apps From Heaven
Hype With A Price Tag
0.52
5.2
8.7
15
25
37
0
10
20
30
40
2008 2009 2010 2011 2012 2013 2014
App Store Revenues in [$M]
Success Is a Challenge
Apps
Success for Publishers Is a Challenge
http://www.stardustspm.com
Download me!
App
In Terms of Donwloads & Revenue
80% don’t generate enough
for standalone business
68% less than $5’000.- with
top app
59% apps don’t reach break
even
Im an App Developer!
Enterprise Apps
Apps
Enterprise Apps (side-loaded)
Enterprise Store
Public App
Line of Business App
Enterprise
Intranet
Enterprise Apportunity
Enterprise
Resource
Planning
Product
Portfolio
Business
Dashboard
Time
Recording
Enterprise
Intranet
Organi-
gramm
E-Learning
Holiday
Booking
e.g. Customer Service App
… And Not Even At 27’
202cm
Embedded Apps
Apps
Device Sales per Year
Phones
BillionsIDC, Consumer Electronics Association
PCs/Tablets
100’s MillionsIDC, Gartner
Embedded devices
10’s BillionsVDC market reach, IDC
Embedded Systems Everywhere
Unified Development Platform
CLOUD SERVICES
Recommendations
Think beyond
store apps…
… and on devices
smaller than 11’’.
Fight for an app
platform that is
enterprise ready!
Thank You for Your Attention!
Christof ZoggDirector Developer & Platform Group
christof.zogg@microsoft.com
Mobile: +41 (0)78 844 60 81
Fixnet: +41 (0)43 456 60 81
Twitter: Microstof
Microsoft Schweiz
Richtistrasse 3
CH-8304 Wallisellen