Closing the Conversation Gap

from Aksimet to ZeFrankAndrew Peek

Akismet.......

Definition: Akismet, or Automattic Kismet, is a spam filtering service created by Automattic, the corporation which employs most of the main developers of the ...

I wouldn’t do that to you

What you paid for...Why B2C (and B2B) is really P2P (Person-to-Person)

Social Infrastructure & Best Practices (Quickies)

Where to put your energy (Community & Content)

What you didn’t pay for...Shiny Objects

Someone to change your mind

How to write blogs, make videos and be human

But here they are anyway

Shiny Object

Changing Minds

“How to Blog”: 412 000 results on Google

“How to Video Blog”: 52 300

“Permission Marketing”: 433 000

“How to Twitter”: 180 000

“Web 2.0”: 79 600 000

How-To’s (by the numbers)

Simple & CompleteDefinitions

Web 2.0 is...

Really Simple (to) Syndicate (every word counts)

Participatory (a true GIVE and TAKE economy)

Democratic (we will ELECT our leaders)

Open (you are not PERFECT, so instead be HUMAN)

Social Media is...

Letting Go (start the ball rolling and sit back)

Permission (everything is noise before it can be signal)

Open-ended (a closed circuit will never go viral)

Consistency (can we live up to this every time?)

The Long Tail is...

Looking for Sub-Cultures (success = 1000 true fans)

Segmented (Good = Age. Better = “Jon & Kate + 8”)

Forget the Top 40 (Kris Kross is a bad business model)

GET OFF THE FENCE! (pissing people off isn’t all bad)

Web 2.0 as it applies to today’s presentation...

I am the FORM, this slide is the CONTENT

The VALUE is the CONVERSATION around the content

You will SAY what you FEEL and it will be TRUTH

One Google search will tell you if I’m full of sh*!

Social Infrastructure

Is vastly more important than the technology infrastructure you choose

Is a series of interactions in which you not only respect the community creed, but

Pleasantly surprise and reward someone who may never buy from you

Best Practices(more like tips really)

Give 1st, 2nd & 3rd

then you can ask for my email(your manners will dictate my message, not my answer)

Enable the Conversation

or I will take it elsewhere (in fact, I probably already have - so best if you meet me there)

Moderate in Moderation

even Steve Jobs screws up(and we all wish we were he)

Make it a) Better, or b) Free

if the marginal cost is zero, the price should be too(open source and reverse engineering are great equalizers)

Plan for the Majority, not the Idiot

if you’re selling value, smart people will buy(empower them and don’t worry too much - everyone can spot an idiot)

Be a Person, not a Persona

People prefer to like (love?) other people(otherwise I’d be having a closet affair with my iPhone)

Make Me Famous!

and you can ride my coattails!(since you’re the one making money... share the spotlight a little!)

Loyalty is Relative

what have you done for me lately?(say it with me... “ki-zen”)

So Where Do We Begin?

Place of Residence

decide where you want to live

or

Multi-Touch

order-givers and nonconformists

and

Step 1commit to a destination

Step 2log your experiments

Step 3sharing is cool (it’s also the lifeblood of the web)

But above all,remember this...

Social Media is still very much:

ZeFrank

.......

Quote: “Some people push together a whole bunch of little bits so that they kind of resemble places that we’re familiar with while annoying people stand over their shoulder and tell what things like community & friendship do and don’t look like. If they’re lucky they can step back and for a moment it reminds them of something that they’ve seen before.”

Thanks for the talk!