Click:Connect:Sell - Grow Your Business in China Through the Online Shop Window

Post on 14-May-2015

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Transcript of Click:Connect:Sell - Grow Your Business in China Through the Online Shop Window

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Grow your business in China through the on-line shop window

James HardyDirector, Europe and Middle EastAlibaba Group

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Option: Sell Direct to Chinese Consumers from your UK site

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Tmall.com

• Launched 2008

• Brand protection and guaranteed

• 70,000 major multinational and Chinese brands

• Flagship retail storefronts for UNIQLO, L’Oréal, adidas, Toys“R”Us, P&G, Unilever, Gap, Ray-Ban, Nike, Levi's and Chevrolet

• Most visited B2C retail website in China

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Tmall.com: Why use?

• Huge customer base

• Penetrates Tier 2 and 3 cities

• Consumer behaviour - online marketplaces preferred

• Technology infrastructure

• Marketing analytics

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#exportonline