Clean Green

A Step Towards Cleanliness

INTRODUCTIONClean Indian Mission (Swachh Bharat

Abhiyan) is a national level campaign by the Government of India to clean the

infrastructure of the country.

Launch of Clean India Mission

. This campaign was officially launched on 2 October 2014 at

Rajghat, New Delhi, where Prime Minister Narendra Modi

himself wielded broom and cleaned a road.

Clean India, Beautiful India This campaign aims to accomplish the vision of

'Clean India' by 2 October 2019, 150th birth anniversary of Mahatma Gandhi and is expected to

cost over INR 62000 crore.

Objectives The program includes :-• Elimination of open

defecation.• Conversion of insanitary

toilets to pour flush toilets.• Eradication of manual

scavenging.• Municipal Solid Waste

Management

Bring about a behavioral change in people.

Generating awareness among citizens.

Strengthening of urban local bodies to fulfill these objectives .

Creating an enabling environment for private sector participation.

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