City WokAmplified Affiliates:

Kimberly BakKristen BakJuan JuyRichard Vereker

Current City Wok Keyword

StrategyBased on 9 pages on the website

City Wok Home Page

“Home Page”Description <meta name =“description” content= “Always fresh and

made to order Chinese Food. Friendly, clean, and accommodating. Online ordering, catering and more!”>

Keywords Asian dining delivery: chinese restaurant: order chinese online

Title Tag Fresh, Made to Order Chinese Food - Take Out Delivery | City Wok

H1 Tags No H1 tags

URL http://citywok.com/

City Wok Menu

“On The Menu”Description <meta name =“description” content= “We create each

dish, made to order, in our exciting, contemporary exhibition kitchens, and get ready to experience flavors that rock!”>

Keywords Chinese food: beef chinese: shrimp dinner: city wok menu

Title Tag Fresh, health-consciously prepared gourmet Chinese cuisine City Wok

H1 Tags “On The Menu”

URL http://citywok.com/On-the-Menu

City Wok Online Order

“Online Order”Description <meta name =“description” content= “Order Chinese Food

online from City Wok Restaurant, Chinese Delivery in San Diego, Studio City, Palm Desert and Orange County CA.”>

Keywords Online order: chinese food: Palm Desert chinese

Title Tag City Wok Restaurant - Studio City, Palm Desert, Orange - Order Chinese Food Delivery Online

H1 Tags “Order Online”

URL http://citywok.com/Order-Online

City Wok Catering

“Catering”Description <meta name =“description” content= “City Wok has been

successfully providing catering for office meetings, birthday parties, rehearsal dinners, anniversaries, graduations, fundraisers & more.">

Keywords Chinese catering: City Wok catering: food catering

Title Tag Full Service Catering for home or office

H1 Tags “Catering”

URL http://citywok.com/Cater

City Wok Locations

“Locations”Description <meta name =“description” content= “Locations in San

Diego, Palm Desert, Studio City, Washington Dulles International Airport, Denver International Airport and Santo Domingo.”>

Keywords None

Title Tag Chinese Food Palm Desert, Studio City City Wok

H1 Tags “Locations”

URL http://citywok.com/Locations

City Wok Company

“Company”Description <meta name =“description” content= “The dream was a

contemporary yet casual restaurant offering authentic, upscale Asian cuisine. City Wok has been recognized as personifying the future of fast casual dining.”>

Keywords None

Title Tag Asian Cuisine - Fresh flavors made to order or takeout | City Wok

H1 Tags “Company”

URL http://citywok.com/Company

City Wok Employment

“Employment”Description <meta name =“description” content= "We're always

looking for motivated, energetic team members to give our guests a great dining experience.">

Keywords City wok employment: jobs city wok: restaurant jobs

Title Tag Join The City Wok Team

H1 Tags “Join The Team”

URL http://citywok.com/Join-the-Team

City Wok News

“News”Description <meta name =“description” content= “Restaurant

Hospitality, a leading foodservice, hospitality trade publication, has named City Wok restaurants one of its Concepts of Tomorrow.”>

Keywords None

Title Tag In the News

H1 Tags “City Wok in the News”

URL http://citywok.com/News

City Wok Contact Us

“Contact Us”Description <meta name =“description” content= “Order chinese

online, contact City Wok & enjoy healthy chinese food”>

Keywords None

Title Tag Contact Us

H1 Tags “Contact City Wok”

URL http://citywok.com/Contact

Current SEO Keyword Rankings

Local Directories Presence on: (Yelp, Yellow Pages, Foursquare)

• Yelp:

o Studio City: 173 reviews, 3.5 stars

o Palm Desert: 85 reviews, 2.5 stars

o Denver Airport: 17 reviews, 2.5 stars

o Virginia Airport: 15 reviews, 3.5 stars

• Foursquare:

o Studio City: 1,082 visitors, 2,520 check-ins, 7.1 rating, 45 tips (Mostly positive reviews)

o Palm Desert: 269 visitors, 407 check-ins, 9 tips (Positive reviews)

o Virginia Airport: 241 visitors, 306 check-ins, 10 tips (Positive reviews)

o Denver Airport: 303 visitors, 349 check-ins, 5.9 rating, 17 tips (Mixed reviews)

• Yellow Pages:

o Studio City: 4.5 stars, 6 reviews (Positive reviews)

o Palm Desert: 2.5 stars, 3 reviews (Mixed reviews)

o Denver Airport: Not listed

o Virginia Airport: Not listed

Local Search for Studio City Area

● Ranked 3rd in Studio City for chinese food

Local Search for Palm Desert

● Ranked 1st in Palm Desert area for chinese food

Key Points of Current Keyword Strategy

• Several pages are missing keywords

• Current pages that have keywords are using 3 keywords per page

• San Diego location (which is closed) is still being used in the meta description

• Two airport locations are not represented with keywords

• Using many general keywords

Competitor’s Keyword Strategy

Panda Express• Panda Express Home Page:

o Meta name description: "Asian-inspired cuisine in a fast casual environment. Search menu items and nutrition facts, find a location near you, learn about careers and more.”

o Keywords: None• None of the pages have keywords, but all have meta

descriptions

P.F. Chang’s• P.F. Changs Home Page:

o Meta tag description: For 20 years, P.F. Chang’s has been serving bold, flavorful Asian-inspired dishes in an upscale, casual setting. Each dish is prepared to order using only fresh ingredients of the highest quality. P.F. Chang's is committed to providing you with an exceptional dining experience you’ll crave again and again.”

P.F. Chang’so Keywords for Home Page:

PF Changs, restaurant, chinese food, Asian, trendy dining, foodie, wine, craft beer, cocktail mixology, fresh juices, new discovery wines,trendy import beer and premium spirits

P.F. Chang’s

• Keywords for Locations, Our Bar & Careers: None

• Keywords for Menu, Reservation, Online Ordering, Gift Cards, Warrior Rewards, Chefs Corner & My Account: pf changs, chinese food, restaurant, lettuce wrap, happy hour, gluten free, prix fixe menu, dinner for two, china bistro, value, great

Pick Up StixPick Up Stix Home Page Meta tag description: None

o No keywords on entire Pick Up Stix websiteo No description meta tags on About Us, Contact

Us, Careers, Menu, Home page, Locations, Dragon Club page, and Location Finder page.

Key Points of Competitors• City Wok’s three competitors are not using effective

keyword strategies

• Panda Express and Pick Up Stix websites do not contain keywords

• P.F. Chang’s is using only general keywords, not utilizing location based keywords and using the same keywords for numerous pages

Keyword StrategyResearch

General Keywords

• Chinese food

• Chinese restaurant

• Catering

• Chinese cuisine

Category Keywords

• Authentic

• Gourmet

• Chicken

• Shrimp

• Beef

Local Keywords

• Palm Desert

• Studio City

• Denver Airport

• Virginia Airport

California Targeted Keyword Results

New Keyword Strategy Based On:

• Analyzing competitors’ keywords

• Adding more location based words

• Using both short tail and long tail words

• Eliminating general keywords

• Utilizing 3 to 5 keywords per page

New KeywordStrategy

New Keyword StrategyHomepage chinese food restaurant

palm desertchinese food restaurant denver airport

chinese food restaurant studio city

authentic chinese food

On the Menu chinese food palm desert

chinese chicken chinese shrimp chinese beef chinese food studio city

Online Order online chinese ordering palm desert

online chinese ordering studio city

order online palm desert chinese studio city chinese

Catering chinese take out delivery studio city

chinese take out delivery palm desert

catering chinese food catering gourmet catering

Locations city wok studio city city wok in denver city wok airport city wok palm desert city wok virginia

Company asian cuisine asian cuisine restaurant palm desert

asian cuisine restaurant studio city

about city wok

Employment restaurant careers los angeles county

restaurant jobs riverside county

restaurant jobs palm desert

restaurant jobs studio city

restaurants that are hiring

News best restaurants in los angeles county

best restaurants in riverside county

best chinese food in los angeles county

best chinese food in riverside county

Contact Us chinese in studio city chinese in palm desert contact city wok

Homepage http://citywok.com/ chinese food restaurant palm desert, chinese food restaurant denver airport, chinese food restaurant studio city

authentic chinese food

Menu http://citywok.com/On-the-Menu chinese food studio city, chinese food palm desert

chinese chicken, chinese shrimp, chinese beef

Catering http://citywok.com/Cater online chinese ordering palm desert, online chinese ordering studio city

order online, palm desert chinese, studio city chinese

Company http://citywok.com/Company asian cuisine restaurant studio city, asian cuisine restaurant palm desert

about city wok, asian cuisine,

Locations http://citywok.com/Locations city wok studio city, city wok in denver city wok airport, city wok palm desert, city wok virginia

Online Order http://citywok.com/Order-Online online chinese ordering palm desert, chinese take out delivery palm desert

order online, palm desert chinese, studio city chinese

News http://citywok.com/News best restaurants in los angeles county, best restaurants in riverside county

best chinese food in los angeles county, best chinese food in riverside county

Employment http://citywok.com/Join-the-Team restaurant careers los angeles county, restaurant jobs riverside county

restaurant jobs palm desert, restaurant jobs studio city, restaurants that are hiring

Contact http://citywok.com/Contact chinese in studio city, chinese in palm desert contact city wok

Site Map

Benefits of New Keyword Strategy• Added twice as many keywords

• The location, company, news, and contact pages will now have keywords

• Using only local keywords to target local audience

• Specific searches creates higher conversion rates

Thank you!