Highland City Club

Presidents Leadership Class Halestorm Recitation

City Club is a safe place for passionate and caring people to explore our differences, discover our common ground, and enrich our world while

having a good time.

Mission Statement

Examine City Club’s current membership, programs, special events, and overall role within the community and identify opportunities and make recommendations for growth and improvements in the future.

Challenge:

Objectives

Application of the HCD Model

Outcomes & Deliverables

Insights & Lessons

Human Centered Design

Discover → Ideate → Prototype

Lunches Meetings

with Management

Analogous Clubs

Survey

Brainstormed and

Consolidated Possible

Solutions

Tangible and Intangible

Deliverables for Members

and Management

Discover → Ideate → Prototype

Lunches Meetings

with Management

Analogous Clubs

Survey

Brainstormed and

Consolidated Possible

Solutions

Tangible and Intangible

Deliverables for Members

and Management

Membership Survey 36% of members responded

74.5% of respondents were age 50+

Survey showed several common themes 7.3%

CostDiversity

OwnershipDisconnect

Survey Feedback:

Discover → Ideate → Prototype

Lunches Meetings

with Management

Analogous Clubs

Survey

Brainstormed and

Consolidated Possible

Solutions

Tangible and Intangible

Deliverables for Members

and Management

Want for increased guest attendance

Free Guest Passes

How might we facilitate an environment with a diverse

perspective?

Desire for Work Friendly Space

Working Environment

How might we increase attendance?

Members value diversity

Timed Lunch Discussion

How might we attract new ideas?

Desire to Unite All Members

Discover common groundHow might we engage all members?

“State of the City Club”Annual Barbecue

Past, Present, Future Strengthen Community

Outcomes &

Deliverables

Tangibles:Executive Summary of the Club

Membership Plan

List of potential programs

Intangibles: Feedback Friendly Environment

Insight into Younger Generations

Insights &

Lessons

Concrete changes

Difficulty to find consensus

Initial interpretation

Failures and Lessons

Insights and Reflections Shared leadership

Communication

Respectful environment Adaptable work loads

Openness to help

Opportunities available

Final Thought

s

Questions?