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Employee engagement

Rachel Miller, All Things IC @AllthingsIC

18 July 2013

SOCIALSUMMER

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Orange is the happiest colour

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Our menu for today

What is employee engagement?

What’s the evidence?

Making the right decisions

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Read all about it

Share This: The Social Media Handbook for PR Professionals (Wiley, 2012)

Share This Too: More Social Media Resolutions for PR Professionals (Wiley, 2013)

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Mixed messages?

Pic via @GeorgePitcher

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What is employee engagement?

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What is employee engagement?

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What is employee engagement?

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Your role?

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Pic via @dds180

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Pic via http://bobbiblogger.wordpress.com@AllthingsIC

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Innovation

#CIPRSM#CIPRSMPic via @olenka@AllthingsIC #CIPRSM

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EMPLOYEE ENGAGEMENT?

GIVE IT SOME MUSCLE

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• Worldwide, 4 out of 10 employees are not engaged

• Striving to maintain a higher level of employee engagement not only contributes toward short-term survival during economic volatility, but also is a key factor for longer-term business performance and better positioning when market conditions become favorable.

• Companies that get engagement right can enjoy a surplus of competitive advantage in talent strategy and business results that is hard for others to replicate

@AllthingsIC

Aon Hewitt 2013 Trends in Global

Employee Engagement

www.allthingsic.com/blog/rachels-resources/

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Give your employees a voice and listen to what

they say

@AllthingsIC

I am not a human resource,

I’m a human being

Make sure whatever you do is authentic - employees know the difference

Engagement isn’t something extra, it’s

what you do and the way you do it

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Engage for Success

Engagement is:

“A workplace approach designed to ensure that employees are committed to their organisation’s goals and values, motivated to contribute to organisational success, and are able at the same time to enhance their own sense of well-being”

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Engage for Success

Engagement is:

“Creating the conditions in which employees offer more of their capability and potential”

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www.engageforsuccess.orgwww.twitter.com/engage4success and #e4swww.blogtalkradio.com/engage-for-successwww.allthingsic.com/blog/rachels-resources/

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A seat at the table

@AllthingsIC

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Creating the conditions…

@AllthingsIC

Aon Hewitt 2013 Trends in Global Employee Engagement

www.allthingsic.com/blog/rachels-resources

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Aon Hewitt 2013 Trends in Global Employee Engagement

Aon Hewitt defines engagement through three attributes that include the extent to which employees:

• Say - speak positively about the organisation to co-workers, potential employees and customers

• Stay - have an intense sense of belonging and desire to be part of the organisation

• Strive - are motivated and exert effort toward success in their job and for the company

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Engage for Success

Evidence?

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What an engaged employee looks like

Engage for Success

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“Focusing on employees brings real benefits such as

improved workplace engagement, better staff

retention, reduced recruitment costs and greater

financial performance”

@AllthingsIC

Best Companies

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Employee expectations have shifted

@AllthingsIC

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Four ingredients for employee engagement success

Engage for Success

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Visible, empowering leadership providing a strong strategic narrative about the organisation, where it’s come from and where it’s going

Engaging managers who focus their people and give them scope, treat their people as individuals and coach and stretch them

Employee voice throughout the organisation, reinforcing and challenging views, between functions and externally. Employees seen as central to the solution

Organisational integrity – values on the wall are reflected in day to day behaviours. There is no ‘say –do’ gap.@AllthingsIC

Engage for Success

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“You’ve got to start with the customer experience and work back towards the technology - not the other way around” Steve Jobs

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Internal communication professionals are

curators, not creators

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Does social media fit?

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Biggest benefits of using social media for IC

• Innovation and idea exchange (41.5%)• Employee engagement (38.4%)• Knowledge management and

collaboration (30.8%)

Getting employees to talk, share info and collaborate = most effective use of social media in global organisations (54.3%)Melcrum (2010): How to use social media to solve critical internal communication issues

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Messages become content

A searchable record of knowledge can reduce time employees spend

searching for company information (up to 35%)

Additional value can be realised through faster, more efficient, more effective collaboration both within and between enterprises.

When companies use social media internally

@AllthingsIC

The Social Economy: Unlocking Value and Productivity Through Social Technologies,

McKinsey & Co, 2012

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Don’t view social media as something that is done ‘to’ employees, but ‘for’ and ‘with’ them

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Rachel Miller, Share This, (Wiley

2012)

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A matter of trust

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#CIPRSM#CIPRSMGuidance

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Create flexibility within boundaries for your employees

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300+ examples of social media guidelines including 26 films: www.allthingsic.com/smpolicy

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Behaviours and values

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Info and images: www.knowledgehub.local.gov.uk

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“Internal communication is as important as external communication. Social media

use is as crucial a conversation as explaining the profession of corporate communication or role of employee

engagement.

There will always be a requirement for organisations to engage with online

communities, albeit the tools may change over time”

”@AllthingsIC

Rachel Miller, Share This Too (Wiley, 2013)

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KEEPING UP?

@BrianSolis

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Illustrations www.businessillustator.com

Who’s doing what?

www.allthingsic.com/list and www.allthingsic.com/yammertime

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“The challenge is the ability to link business objectives, social media strategies and the bottom

line. Executives need to see how social fits in to the

overall vision and goals of the organisation in order to lead a top down charge that changes how

employees and customers connect and collaborate.

There must be a purpose coupled with tangible results”

@AllthingsIC

Brian Solis @briansolis: How social media is sparking organisational transformation.

www.briansolis.com Jan 2013

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Don’t always use the c-word

(communication)

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Rachel MillerShare This, (Wiley

2012)

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Showcasing talent

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• Investigate employee engagement research - it exists to inform your decisions

• Promote behaviours that suit your culture

• Identify and nurture your internal experts

• Constantly plan, do, review• Enjoy!

Key takeaways

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Keep in touch

@AllthingsIC

Google ‘Rachel Miller’

linkedin.com/in/rachelmiller01

Pinterest.com/AllthingsIC

www.allthingsic.comrachel@allthingsic.com

Storify.com/AllthingsIC

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Thank you for attending

Find out more at cipr.co.uk/social-summer