Social Media CIPD Workshop

2

Philip Oakley

Outserve Limited

http://uk.linkedin.com/in/philoakley

http://about.me/philoakley

Blog

@PhilOakleyfrom

@OutserveWeb

#CIPD #socialmedia

Social Media should be

•Goal Oriented

•Trackable

•Integrated

2012 social media marketing industry

reportGenerating more business exposure

Increased traffic

Improved search rankings

Generated Leads

http://www.socialmediaexaminer.com/report/

85%

69%55%55%58%

Search#CIPD

CIPD Groups

Posting Tools

•Goal

•Audience

•Metrics

•Tactics

4 Step Plan

Metrics=

Analytics

Superhuman Strengths

60% of companies will

monitor employee social

media use by 2015

Social Media Tracking

Sentiment Analysis

Integration

Social CRM Tools

CRM and HR

Social Media should be

•Goal Oriented

•Trackable

•Integrated

7 tips for

Invest in your profile Recommend/Endorse People Ask for Recommendations Join Groups (CIPD/UKITA) Ask and Answer questions Don't link for the sake of it Link to me - www.linkedin.com/in/philoakley

7 tips for

Use a Twitter Client (Hootsuite) Use Twitter Search Follow People Engage Publicise but mix with other content Link to your blog/site Think of ways to use (internal/mobile/text)

7 tips for

Don't add friends for Business Use Business & Fan Pages Link Content (Twitter, Youtube, Blog

posts) Join or create a Group Use Facebook events Facebook applications - Slideshare Advertise on Facebook