Post on 18-Dec-2014
description
How to take advantage of search engines for your local business..
THE LAST FRONTIER
LOCAL AND MOBILE SEARCH
TAKE ADVANTAGE WITH…
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We are a full service IT
company with a niche for
local business internet
marketing techniques.
Our goal is to help you
attract new customers and
keep contact with current
customers.
WHO WE ARE AND WHY
YOU SHOULD CARE...
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TODAY’S BUSINESS OWNERS
ARE FACED WITH AN
ENORMOUS PROBLEM
Why? 1. Search results are dominated by large
corporations and major chains
2. Lack of knowledge to develop a web
campaign
3. Belief they can’t compete on an
economical basis
4. Inability to make transition from
traditional advertising medium
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BEFORE THE INTERNET
Staying connected meant
advertising with:
Phone Directories
Newspaper
TV
Direct Mail
Telemarketing
Print Ads
Word of Mouth
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TIMES ARE RAPIDLY
CHANGING
Phone Directory
Newspapers
TV
Telemarketing
Direct Mail
Print Ads
Where is yours?
Declining Rapidly
DVR/TiVo
Do Not Call List
1%-2% Yield
Rising Costs
Spam Software
Traditional advertising mediums are
loosing their effectiveness
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THE STATISTICS ARE
ASTONISHING
1 Trillion—Number of web pages in the world1
50—Percentage of small business without a website
78—Percentage of households with two or more
computers2
82—Percentage of local searches that results in
offline action3
0— Without a web presence, you have 0% chance in
connecting with local consumers performing online
searches
1 Google July 25,2008
2 2007 Market Report by Jupiter
3 Study by Comscore Networks (Click Z August 2nd, 2007)
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HAVING A WEBSITE ISN’T
ENOUGH
How do people find it?
How do you drive traffic to a website?
Are you satisfied with your current web presence?
Search optimization companies are far too
expensive for most local businesses!
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CONSUMERS ARE TALKING
ABOUT AND REVIEWING YOU!
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LOCAL SEARCH – A NEW
OPPORTUNITY
• 71% of all American adults use the Internet.
• 91% of all Internet users use a search engine
to find information.
• Over 50% of all purchases are preceded by an Internet
search.
• 30% of all search queries contain a city, state or zip code.
• There are 2.6 billion local searches a month.
• What does this have to do with you?
• You don’t need a website! (Although having one helps!)
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WHY MOBILE?
• There are 5 billion plus cell phone user
vs. only 1.8 billion Internet users
(almost 3x in market size).
• Of these users, 51 Million use smart
phones.
• There is a fundamental shift in how
people are communicating.
• Text open up rates are 95%.
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NOT TO MENTION…
• 73% of new mobile phone buyers report
that text messaging is the most important
feature on their phone.
• The typical mobile phone user now sends
more text messages than mobile phone
calls.
• Gen Y and Z consider e-mail passe’.
• In fact, some universities have stopped
distributing e-mail accounts.
• You can buy traffic for .02 a click!
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WHAT CONSUMERS
TAKE WITH THEM…
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Geo-Targeted Search Engines
Sponsored Links
Organic Results
Geo-targeted campaign placement
on major search engines
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STANDING OUT!
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Google & Yahoo Maps
GPS Accessible
Smart Phone Accessible
Provide access to potential
customers through Google and Yahoo maps
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PROVIDE ACCESS TO POTENTIAL
CUSTOMERS THROUGH REVIEW SITES
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• Set up local
listings
• Make sure all
elements are
there to get top
placement.
• Create
coupons,
promos, offers,
videos.
• Social Media
• Mobilize your
business
• Set up Text
Messaging
• Mobile web
pages
• Create QR
Codes
• Mobile Apps.
OUR SERVICES
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REVIEW PROCESS
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SIMPLE! Our Process
1) REVIEW CARDS GIVEN TO CLIENTS
- Print Review cards to give to your clients so that they can
submit honest reviews on your product, service or
performance. These stamped postcards are mailed directly
to the Local Search Dominator headquarters for
publication.
2) REVIEW CARDS PUBLISHED ON WEB
- Review cards are scanned and also entered electronically
on the web. These reviews are distributed through a variety
of review sites (such as Google Local) so other consumers
can find you when they are looking for a service provider.
3) REVIEW CARDS MAXIMIZE YOUR VISIBILITY
- Reviews published on on-line review sites maximize your
company's visibility, credibility and SEO results. The more
reviews you have, the better your results.
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A COMMENT ON THE ECONOMY
When times are bad for the economy, it can be a great time to start a business. In fact, 16 of the 30 companies that make up the Dow industrial average were started during a recession or depression. These include Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and Johnson & Johnson
These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started.
How does one take advantage of the opportunity? By being known—how does one get known? Marketing and promotion
Without promotion something terrible happens... Nothing. ---PT Barnum
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