Marketing you can measure

TM

What can Analytics do for me?

increasing revenue,

visitors and ROI for our

clients

UP

CIM Digital Marketing Bootcamp

Marketing you can measure

TM

Marketing you can measure

TM

Marketing you can measure

TM

What are you measuring?

Marketing you can measure

TM

Get the data right: Setup your account properly

Marketing you can measure

TM

Goals will let you track desired actions on the site via a dedicated completion page

Marketing you can measure

TM

URL needs to change

Marketing you can measure

TM

Events are essentially things that happen in page that aren’t a page view

Extra code is needed: See Event Tracking Guide

What can they track? Email links Forms that don’t have separate thank you pagesOutbound linksVideo clicks (play, pause etc)

…Almost anything. You can then use these as goals

Event tracking

Marketing you can measure

TM

Ecommerce tracking lets you track revenue and sales

Code needed to implement:Google Ecommerce Tracking

If you use adwords – make sure you link your accounts (you do this from inside adwords)

Marketing you can measure

TM

Marketing you can measure

TM

The basics

Marketing you can measure

TM

Hey… don’t forget:

Basic reports

Who?

Where?

What?

How?

Marketing you can measure

TM

Date range

Chart Selector

Raw data

Data options

Chart controls

Data types

Tasks

Marketing you can measure

TM

Basic reports

90Reports as standard…

Marketing you can measure

TM

What can Analytics do for me?

Marketing you can measure

TM

What’s my most popular content?

Where does my best traffic come from?

What languages should I support?

How can I measure offline activity?

How can I measure Brand/Non-brand split of search traffic?

Do I need a mobile site?

How can I see where users drop out of my checkout?

What else?

Marketing you can measure

TM

Get Connected!

Marketing you can measure

TM

What’s my most popular content?

Marketing you can measure

TM

Marketing you can measure

TM

Where does my best traffic come from?

Marketing you can measure

TM

Use this to change the report to focus on success

Marketing you can measure

TM

Marketing you can measure

TM

Use filters to tidy your numbers

Marketing you can measure

TM

Marketing you can measure

TM

What languages should I support?

Marketing you can measure

TM

Marketing you can measure

TM

Look at performance (goals/ecommerce) and compare to UK to show

lost opportunity

Marketing you can measure

TM

How can I measure offline activity?

Marketing you can measure

TM

Link to the tool

Google URL Builder

Use this tool to tag any link you put out in:

EmailsPress releasesPrint adsTV campaignsAnything else you put a URL on!

Marketing you can measure

TM

Google URL Builder

Marketing you can measure

TM

Google URL Builder

www.coastdigital.co.uk/cim

Marketing you can measure

TM

How can I measure Brand & Non-Brand Natural Traffic?

Marketing you can measure

TM

Marketing you can measure

TM

Marketing you can measure

TM

Use Secondary dimension to cross

reference data

Marketing you can measure

TM

Marketing you can measure

TM

Do I need a mobile site?

Marketing you can measure

TM

Use these buttons to move away from ugly

tables!

Marketing you can measure

TM

Change this to success metrics

(goals or ecommerce)

Marketing you can measure

TM

Export to Excel

Marketing you can measure

TM

Marketing you can measure

TM

How can I see where users drop out of my checkout?

Marketing you can measure

TM

Marketing you can measure

TM

Marketing you can measure

TM

What else?

Marketing you can measure

TM

What can’t Google Analytics tell me?*

*Out of the box…

Marketing you can measure

TM

Quality of leads / Leads to sales

Who (i.e. which person/company) is using my website?

What about conversion over the Phone?

Marketing you can measure

TM

There’s got to be an easier way to get all the data I need in one place…

Marketing you can measure

TM

Marketing you can measure

TM

Get your data the way you

want it

Add filtersChoose

your metrics

Choose your data type

Marketing you can measure

TM

Press “Add to Dashboard”

Marketing you can measure

TM

New widget will appear on your

dashboard

You can edit the appearance of your data by

clicking here

Marketing you can measure

TM

Don’t re-invent the wheel unless you have too:

DashboardJunkie.comcustomreportsharing.com

Marketing you can measure

TM

You don’t even have to login:

Press Email

Schedule a regular email

Marketing you can measure

TM

But wait… there’s more…

Marketing you can measure

TM

Content Experiments:

https://www.youtube.com/watch?v=TGrujIh2H0I

Marketing you can measure

TM

Questions?

Marketing you can measure

TM

Analytics Qualificationhttp://www.google.com/analytics/learn/

Marketing you can measure

TM

Really complicated stuff

Marketing you can measure

TM

Social media Email

Natural Search – Product Name

PPC – Brand Name

Conversion

This would get all the credit as

standard

These should surely get some?

Marketing you can measure

TM

Attribution models can be used to help give a more accurate or a fairer representation of performance for some channels

Marketing you can measure

TM