Are Brands in Crisis Mode or at the Beginning of a new Golden Era?

THE CICERON MBA

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Andrew Eklund, Moderator Ciceron, Founder & CEO

@aeklund

THE CICERON MBA

“Are Brands in Crisis Mode or at the beginning of a new Golden Era?”

On Twitter | @CiceronHQ | #CiceronMBA

STRATEGY Binders of strategy do not create success. You need a roadmap with turn by turn directions.

EXPERIENCES If you want exceptional results, you must create exceptional experiences.

ADVOCACY People who love your brand will introduce you to your new customers.

CONSUMER INSIGHTS It’s not a lack of data, but a lack of insights that prevents you from achieving your business goals.

THE CICERON PHILOSOPHY

What We Believe

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THE NEW MARKETING ECOSYSTEM

What We Do

BrandContent

Conversation

ConsumerInsights

BusinessObjectives

ExperiencesAdvocacy

Strategy

analytics

optim

ization insights

analytics

optim

ization insights

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Source: OM Reputation Review 2012, Nielsen Global Trust in Advertising Report 2013, Edelman Trust Barometer 2013 #CiceronMBA

WHY DOES IT MATTER?

Source: Nielsen State of the Media Report, Nielsen Global Trust in Advertising Report 2013 #CiceronMBA

47%

50%

53%

65%

70%

Share Money Incentives

Express Concerns About Brands/

Products/Services

Compliment Brands

Learn More About Brands/Products/

Services

Hear Others' Experiences

Frequency of Social Activities

84%  of  consumers  claim  to  have  

taken  action  due  to  recommendations  from  people  they  

know  

WHAT ARE CUSTOMERS DOING ONLINE?

Josh Resnik, The Wedge CEO

OUR PANEL

Andrew Eklund, Moderator CEO & Founder, Ciceron

#CiceronMBA

Jim Bernard, Star Tribune Senior Vice President of Digital

@bernardjim

Marie Damato, Ciceron Marketing and Leadership Consultant

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HOW ARE CONSUMERS INVOLVING THEMSELVES IN DAY-TO-DAY BUSINESS?

Photo by Dell, Inc.

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HOW DO CONSUMERS IMPACT PRODUCT AND SERVICE DEVELOPMENT?

Photo by Hash Milhan

IN WHAT NEW WAYS DO TODAY’S CONSUMERS CHALLENGE YOU?

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Photo by Jakob Larsen

WHAT DOES THE FUTURE LOOK LIKE?

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Photo by nansya mashimashi

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CICERON DIGITAL SNAPSHOT

If you’re interested in seeing where you stand up against your competition, email tiffani@ciceron.com for your free Ciceron

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