Post on 16-Jan-2015
description
Digital Engagement
Christopher WellbeloveBT Global Services
• 14 years online experience with BT
• Cable TV, Media & Broadcast, Internet kiosks and Global Services
• Search and Social Media
• Elected councillor 2006• Deputy Cabinet member for
housing
• Mayor of the London Borough of Lambeth 2009 - 2010
About me
Challenge of the social age
Communication is evolving
Changing landscape• In 2000 The Daily Telegraphs readership was over 1
million by end of 2010 it fell to under 700,000
• In 2000 Financial Times readership was 435,000 by end of 2010 it fell to 390,000
•Blogs began to appear in late 90s there is now over 150 million (BlogPulse)
•Around 1 million new blog posts per day (BlogPulse)
• In 2000 Google handles 100 million searches per day by end of 2010 this rose to over 1 billion
•Facebook did not exist in 2000 by 2010 valued at 50 billion
BT Global Services digital strategy
Going social
Messaging at the core
Website /
Virtual
Showcase
newsletters
event
invites /
feedback
signatures
social media
engagement
social
channels
intranet
searchSEO / PPC
MessagesMessages
Popular content identifiedand additional angles
looked at
location
promoting
People•Training our people to engage responsibly in
social networks
• Fostering better understanding of how these and other digital channels can be useful in a business context
•Key elements of empowering our people to engage in social channels:
•Guidance
•Encouragement
•Trust
Looking for the ROI
Measuring success
Measurement
Reader comments
Twitter mentions
Twitter followers
Facebook fans
Links to content
RSS subscribes
Search results
Podcast subscribers
Newsletter subscribers
Site traffic
Clickthroughs
Blog mentions
Video views
Channel subscribers
Video embeds
Slideshare views
Diggs
App downloads
LinkedIn members
Showcase visits
Cost of no presence
Results
Results
ResultsSocial Following Social Page views
Social media in the community
Local Government
Integration of social media into Lambeth.gov.uk
Raising awareness
Online coverage
Press Coverage
Press Coverage
BT Global Services
Christopher Wellbelove
twitter.com/wellbelovelinkedin.com/in/wellbelove
bt.com/viewpointtwitter.com/btviewpointyoutube.com/btviewpoint