“Notes From The Trenches”

Sharing Facebook Expertise.

Jas Dhaliwal

Head of Communities

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Five Guiding Principles

1. Build a strategy that is social by design.

2. Create an authentic brand voice

3. Make it interactive

4. Nurture your relationships

5. Keep learning

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Facebook.com/AVGFree

Connect,Protect &Engage

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Reward & Recognition

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@Jas says “AVG’s Fans, Super Fans and VIPs are the heart of our community, its all about engagement on Facebook”.

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To Enable Facebook Success – Master EdgeRank

@Jas says, “The biggest fight on Facebook today is that of attention”

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Your Online Business Strategy

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…Linked To Your Facebook Strategy

1. Your fans are the best research team you have

2. Your fans won't buy. Not unless you make them feel special

3. Share pictures or video, give fans insights and exclusive content into your brand

4. Fans like free stuff..

5. Invite them to your world.

@Jas says, “Think of your brand as Willy Wonka, and your fans are the ones with golden tickets”.

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Campaign Tips & Tricks

1. Understand your key objectives and how you will measure success

2. Identify all major stakeholders – Involve PR and the rest of the Marketing team early on, think about your other business partners.

3. Try to integrate Facebook into your general marketing campaigns.

4. Agencies can help with advice, but where possible run the campaign in house.

5. Advertising – Facebook Ads, Sponsored Stories, Google Ads etc.

6. Resource up! @Jas says, “A successful Facebook campaign involves a lot of hard graft, you have to put your heart and soul in it to win”.

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Thank You!Jas Dhaliwal

@JasJasdev.Dhaliwal@AVG.com

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