Chinese Social Media Fast Facts

July 2012

Fast Facts 1

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From 2004 to 2011, the number of Chinese Internet users has increased by 462%. China now has over 513 million Internet users, which is 22.5% of the world’s total Internet population.

Fast Facts 2

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The amount of time Chinese spend on the internet has been steadily increasing and is now almost as much time as they spend watching TV.

Fast Facts 3

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Internet penetration in China is only at 38.3%. Compared to the USA, there is a lot more room for growth.

Fast Facts 4

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The most popular online activity for Chinese netizens is instant messaging followed closely by search

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IM

Search

Music

News

Video

Gaming

Email

Weibo

SNS

Shopping

Group Buying

Travel Booking

Number of users in millions

Social Media Facts

Social Media Facts 5

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Qzone is the largest social network with over 500 million active users. Over 80% of social media users in China have more than one social media account.

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Chinese netizens spend an average of19.8 hours online in a week, of which, the largest amount of time is spent on portals (24.4%).

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We can see that very quickly after a western social platform is created a Chinese version is created.

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It is expected that by 2014 43% of the total digital spending in China will be for display ads. In 2011, 61% of Chinese social media users have admitted that they have made a purchase decision because of a digital

marketing campaign.

Social Media Facts [

2010                      2011                            2012E                                    2013E                      2014E  

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In 2011 many platforms (Sina, Jiepang, Shanda, Tencent, Dianping) upgraded their Location Based Services to include; coupon downloads, QR code scanning and location based social networking.

The reason most Chinese people use LBS is due to convenience followed by social needs.

Social Media Facts [

E-commerce Facts

E-commerce Facts 10

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There are over 195 million online shoppers in China that spent over 6 trillion RMB in 2011 & make 11 million online transactions made per day. 44% of online shoppers in China make a purchase once a week

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Male and female online shoppers are almost half and half (male 51.7% vs. female 48.3%). The youth are the main force of online shopping, 60.8% of online shoppers are aged between 18-30.

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51.7%

48.3%

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There are over 3000 group buying sites in China. The top 4 group buying sites have over 45% of the market share.

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Payment for online purchases are typically made through 3rd party services, Alipay is the largest with over 600 million registered accounts.

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Mobile Facts

Mobile Facts 14

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In 2011, mobile e-commerce in China reached 11.5 billion RMB and is expected to continue growing.

11.5 billion RMB

Taobao mobile 86%

360buy 9%

Vancl 3%

Amazon China

1% Dangdang

1%

Percentage of Mobile e-Commerce Market Share (2012 Q1)

Mobile Facts 15

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In 2011, China’s mobile internet users topped 360 million and the number of 3G subscribers hit 120 million. Smart phone users check their phones, on average, every 6 minutes with 92% of youths admitting to using their mobile

phones on the toilet

Mobile expected to overtake PC

by 2015

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Mobile Facts 16

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China’s smartphone users reached 190 million.

Mobile Facts 17

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In 2011, China became the 2nd largest app downloading county, only behind US. In 2011, 613 445 apps were available in China, 74% of which were available for free, versus 25% globally.

Search Facts

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There are over 35 million web searches made every hour in China

35  million    web  searches  per  

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Search Facts 3

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The size of China's search engine market hit 5.53 billion yuan ($877 million) in the first quarter of 2012 with 95% of search market share owned by Baidu and Google.

Baidu 78%

Google 18%

Sogou 3%

Soso 1%

Others 0%

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Sources China Internet Network Information Center, 2012 Statistical Report on the Internet Development in China. Flurry App Circle, October 2011. iResearch. China Internet Watch. Synthesio. China Daily