0%

1%

2%

3%

4%

5%

6%

7%

8%

2014 2015 2016 2017

World

US

EU

Japan

China

Global GPD Growth

Where is China up to?

6.2%

China’s Retail Sales Of Consumer Goods, YOY Growth

Where is China up to?

Market Drivers

China’s urban and rural populations

China- An Aspirational Market

China- A Crowded & Diversified Market

Mass marketRegional market

New rich

China - A Market Led by Elite & Driven by Middle Class

Chinese Consumers Are Becoming Sophisticated

Chinese Consumers Are On Mobiles & M-commerce

Source: DFAT

Telecom

equipment

& parts

Computers

Australia-China Bilateral Trade

Furniture

Mattresses

& cushions

Clothing Service

Iron

Ores

& concentrates

Food and BevCoal Gold Services

Top 20 Australia’s Merchandise Trade with China

Sauce: Economic Diplomacy, Trade Advocacy & Statistics SectionDepartment of Foreign Affairs & TradeDecember 2015

Largest consumer

market for food and

beverage

Biggest importer of

agricultural products

Largest tourism

market

Largest overseas

education market Largest education market

What Products Does China Need From Australia?

• Wine• Pre-packed food• Boutique alcohol• Juice, Milk• Edible oils• Noodles/pasta• Chocolates• Seafood• Beef and lamb• Nuts• CheeseAnd a lot more…

What Services Does China Need From Australia?

• Architecture• Qualification education• Project management• Aged care related services• Personal training• TourismAnd a lot more

E-Platforms Cooperation

Retail Chain Cooperation

Exhibit

Participate

Expos and Trade Shows

Sara Cheng

Senior Manager, China PracticeNSW Business Chamber Sara.cheng@australianbusiness.com.au