China Flooring Holding Co. Ltd. -...

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China Flooring Holding Co. Ltd.Savio ChowOct 22, 2009

Responsible Forest

Investments

Head Quarter in South of China

Company Structure

China Flooring Holding Co. Ltd.(CF)

Export & Material Sourcing

(Overseas)

Domestic Sales & Brand Management

(China)

Own Facilities & OEM management

(China)

Multi-Engineered

Our Products

Solid Wood Laminate

IPL Floors

3-ply Eng

Artist Floor

Cork Floor

Plant in North East China

Engineered Flooring

Plant in East of China

Engineered Flooring

Plant in South China

Laminate

OEM Plant in mid-China

Solid

Company History

• 1985 - Se family worked with teak parquet and red wood furniture; in 1995 we focused on wood flooring only, importing species to China

• 1998 - Started promoting our brand “Nature” in China

• No.1 Solid wood producer in China Since 2001

• 2005 – joined WWF- GFTN China as founding member

No.1 Brand of Solid Wood Flooring in China 500 most valuable brands in ChinaFamous branded engineered wood products

in Guangdong province and then in China WWF Merit Conservation Supporter 2008

Awards

Shareholders of China Flooring Holding Co. Ltd. (CF)

• Mr. Se (President of CF) and his family • Morgan Stanley• IFC

Press Conference in 2008

Benefits from IFC Investment • We have learned a great deal more about Corperate

Social Responsbilites and received guidelines in the form of Performance Standards (PS1-8)

• We gained necessary capital to increase our manufacturing facilities

• We can expand our sourcing strength in South America

• We have a team of IFC experts to help us in developing EHS code, sourcing & due diligence before forestry investment

Performance Standards • PS1 – Social and Environmental Assessment and

Management System• PS2 – Labor Working Conditions• PS3 – Pollution Prevention• PS4 – Community Health Safety and Security• PS5 – Land Acquisition and Involuntary Resettlement• PS6 - Biodiversity Conservation• PS7 - Indigenous People• PS8 - Cultural Heritage

Sourcing Targets in PeruFSC Wood Suppliers

Own FSC Concession

OEM Sawmills

CoC Certificated

OEM or OwnFlooring Manufacturing Facilities – CoC certified

Export to

Clients

Fsc CoC Certificate

Plants Trees along Yellow River Since 2006 Donated RMB10mil to Western China Development Fund

in 2006 Encourage Suppliers to provide FSC products since 2005 Established 5 University scholarships in China Established green corridor in Jiangxi Sponsored 2008 Olympic

Corporate Social Responsibilities

Donated RMB 10M to Western China Development Fund

Thank you!