Chapter 4

Linear Programming Applications

2

POP QUIZ #4 [5 points]

3

POP QUIZ #41. In a typical Media Selection problem, the

objective is:

A. Maximize the total number of advertisementsB. Maximize the total audience reachedC. Minimize the total cost of advertisementD. Maximize the total money spent on

advertisement

4

POP QUIZ #42. In a typical Media Selection problem, constraints

are related to:

A. Availability of prime time ad spotsB. Desired number of ads per dayC. Ad campaign budgetD. All of the above

5

POP QUIZ #43. In Portfolio Selection, a typical objective

function involves:

A. Minimization of total interestB. Maximization of total interestC. Minimization of total costD. Maximization of total costE. Maximization of total funds available for

investment

6

POP QUIZ #44. In a Portfolio Selection problem, funds are invested over

a 4-month period in Government Bonds (Gi), Construction loans (Ci) or are invested Locally (Li). What does the expression .02G1 + .02G2 + .02G3 + .02G4 represent?

A. Interest from Gov. Bonds in the first monthB. Interest from Gov. Bonds in all 4 monthsC. Interest from all 3 investment options in the 1st monthD. Total amount invested in Gov. Bonds in all 4 months

7

POP QUIZ #45. In a Portfolio Selection problem what is the meaning

of the constraint G2 + C2 + L2 = 1.0075L1 ?

A. Month 2’s total investment is limited to the interest earned from Month 1’s Local investment

B. Month 1’s interest from Local investment is equal to Month 2’s total investment

C. Month 2's total investment is limited to principal and interest from Month 1’s Local investment

D. Month 1's Local investment is limited to Month 2’s total investment

8

Answers!√

9

POP QUIZ #41. In a typical Media Selection problem, the

objective is:

A. Maximize the total number of advertisementsB. Maximize the total audience reachedC. Minimize the total cost of advertisementD. Maximize the total money spent on

advertisement

√

10

POP QUIZ #42. In a typical Media Selection problem, constraints

are related to:

A. Availability of prime time ad spotsB. Desired number of ads per dayC. Ad campaign budgetD. All of the above√

11

POP QUIZ #43. In Portfolio Selection, a typical objective

function involves:

A. Minimization of total interestB. Maximization of total interestC. Minimization of total costD. Maximization of total costE. Maximization of total funds available for

investment

√

12

POP QUIZ #44. In a Portfolio Selection problem, funds are invested over

a 4-month period in Government Bonds (Gi), Construction loans (Ci) or are invested Locally (Li). What does the expression .02G1 + .02G2 + .02G3 + .02G4 represent?

A. Interest from Gov. Bonds in the first monthB. Interest from Gov. Bonds in all 4 monthsC. Interest from all 3 investment options in the 1st monthD. Total amount invested in Gov. Bonds in all 4 months

√

13

POP QUIZ #45. In a Portfolio Selection problem what is the meaning of

the constraint G2 + C2 + L2 = 1.0075L1 ?

A. Month 2’s total investment is limited to the interest earned from Month 1’s Local investment

B. Month 1’s interest from Local investment is equal to Month 2’s total investment

C. Month 2's total investment is limited to principal and interest from Month 1’s Local investment

D. Month 1's Local investment is limited to Month 2’s total investment

√