1

DESIGNING AND MANAGING SERVICES

Luis Enrique JosonJanuary 5, 2010

Top 10 Concepts

Visual Edition

Outline: Services…

1. Are defined as?2. Are everywhere!3. Have Different Mixes4. Vary in many ways (how?) 5. Have 4 characteristics

Outline:Services…

1. Needs Holistic Marketing2. Should meet and exceed3. Involve best practices4. Take care of the customer5. Are brands too!

Services..

Are Defined As…

SERVE (Services

)

Intangi BALL

Services..

Are Everywhere!

SERVE

Intangi BALL

Different Sectors

Services..

Have Different Mixes

SERVE

Intangi BALL

Different Sectors

Minor or Major Part of the Pie

Services..

Vary In Many Ways

SERVE

Intangi BALL

Vary(StrawBERR

Y)

Different SectorsMinor or Major

Part of the Pie

Services..

Have Distinct Characteristics

SERVE

Intangi BALL

Vary(StrawBERR

Y)

Distinct(THINK)

Different SectorsMinor or Major

Part of the Pie

Services..

Need Holistic Marketing

SERVE

Intangi BALL

Distinct(THINK)

Hole-stick (Holistic)

MARKeting

Vary(StrawBERR

Y)

Different SectorsMinor or Major

Part of the Pie

Services..

Should Meet And Exceed

SERVE

Intangi BALL

Distinct(THINK)

Hole-stick (Holistic)

MARKeting

Vary(StrawBERR

Y)

Different Sectors

Quality(CALL-

ity)

Meet (MEAT)

Exceed!

Minor or Major Part of the Pie

Services..

Should Use Best Practices

SERVE

Intangi BALL

Distinct(THINK)

Hole-stick (Holistic)

MARKeting

Vary(StrawBERR

Y)

Different Sectors Quality

(CALL-ity)

Meet (MEAT)

Exceed!

Best Practic

es (TRUCK

)

MAN-agement

and Customer

Care

Minor or Major Part of the Pie

Services..

Are Brands Too!

SERVE

Intangi BALL

Distinct(THINK)

Hole-stick (Holistic)

MARKeting

Vary(StrawBERR

Y)

Different Sectors Quality

(CALL-ity)

Meet (MEAT)

Exceed!

Best Practic

es (TRUCK

)

MAN-agement

and Customer

Care

brAND

Minor or Major Part of the Pie

Services..

Design and Market Services Through Quality And Branding

SERVE (Services

)

Intangi BALL Holistic

Marketing

Summary: Services…

1. Are Intangible2. Are Everywhere!3. Have Different Mixes4. Vary5. Have 4 Characteristics

Summary:Services…

1. Needs Holistic Marketing2. Meet & Exceed3. Involve Best Practices4. Care of the Customer5. Are Brands As Well

16

DESIGNING AND MANAGING SERVICES

Luis Enrique JosonJanuary 5, 2010

Top 10 Concepts

Visual Edition