Introductie wereldwijd keurmerk kweekvis in Amsterdam

ASC verantwoord gekweekte tilapia nu verkrijgbaar

Chapeau bij de titel

Hier komt de titel van de presentatie

Chapeau bij de titel

Hier komt de titel van de presentatie

18th September 2014, Humber Seafood Summit

How certification is fuelling change

Esther Luiten, ASC Commercial manager

Introductie wereldwijd keurmerk kweekvis in Amsterdam

ASC verantwoord gekweekte tilapia nu verkrijgbaar

Chapeau bij de titel

Hier komt de titel van de presentatie

Independent, not-for-profit certification & labelling program

1) Recognise and reward responsible

fish farming

2) Support purchasing of certified

farmed seafood

3) Transform seafood markets

towards sustainability

Logo recognition

Market commitments

Triggering producers

Transparent & rigorous ASC farm audits

REDUCE ENVIRONMENTAL & SOCIAL

IMPACT

The Aquaculture Stewardship Council

Introductie wereldwijd keurmerk kweekvis in Amsterdam

ASC verantwoord gekweekte tilapia nu verkrijgbaar

Chapeau bij de titel

Hier komt de titel van de presentatie

“Consumer trust requires info about origin & credible label”

CoC-certified CoC-certified

Source: BEUC, 2012

The Aquaculture Stewardship Council

ASC Farm standards

Chain of Custody Certification

Shared platform with MSC

Product approval

Serviced by MSC

Introductie wereldwijd keurmerk kweekvis in Amsterdam

ASC verantwoord gekweekte tilapia nu verkrijgbaar

Chapeau bij de titel

Hier komt de titel van de presentatie

Farms

certified

Farms in

assessment

Auditor

capacity

Products in

market*

1 Tilapia 25 4 2 (2) √

2 Pangasius 47 6 3 (2) √

3 Salmon 15 17 4 (2) √

4 Abalone - - (-) -

5 Bivalves - 8 (2) Q3/4 2014

6 Trout 1 6 1 (1) √

7 Shrimp - 17 (3) Q3/4 2014

8 Seriola/ Cobia TBA TBA - -

Total 88 58

Farms in programme (11 September 2014)

0

100

200

300

400

500

600

700

800

4/1/13 5/1/13 6/1/13 7/1/13 8/1/13 9/1/13 10/1/13 11/1/13 12/1/13 1/1/14 2/1/14 3/1/14 4/1/14 5/1/14 6/1/14 7/1/14

Tilapia

Pangasius

Salmon

62%

14%

24%

ASC market uptake (1 September 2014)

1214 labelled products…

Frozen products 67%

Chilled 33%

… in 40 countries

ASC market uptake (1 September 2014)

Farm testimonials

Introductie wereldwijd keurmerk kweekvis in Amsterdam

Global Salmon Initiative

Introductie wereldwijd keurmerk kweekvis in Amsterdam

Global Salmon Initiative

• Industry sustainability initiative: reducing environmental impact,

increasing social contribution and maintaining economic growth.

• 3 principles:

Significant progress on sustainability

Transparency

Cooperation

• 3 priority areas:

Biosecurity

Feed

ASC Salmon standard by 2020

Introductie wereldwijd keurmerk kweekvis in Amsterdam

Global Salmon Initiative

4

19

15

10

10

24

27

8

23

8 4

Laws and regulations

Conservation of habitat,biodiversity & ecosystems

Protect wild polulations

Feed

Use of resources

Health & diseasemanagement

Social responsibility

Neighbour & Citizen

Smolt production

Open smolt production

Semi-closed and closedsmolt

• 152 Performance Indicators:

ASC Feed Project

• Need for: Clear and uniform “ask” for responsible feed

• Clear, measurable and auditable requirements for the responsible

sourcing of raw materials and responsible operational practices in

order to minimize key environmental and social impacts

• Unit of certification: feed mill

• To be used by GlobalG.A.P. and GAA

• And others e.g. IFFO

Source: FAO, 2012

ASC Feed Project

Inputs Farm Supply Chain

① Legal compliance

② Natural environment & biodiversity

③ Water resources & water quality

④ Species diversity & wild populations

⑤ Use of feed & feed sourcing

⑥ Good animal health & husbandry

⑦ Social & community

ASC Feed Project

Feed Farm Supply Chain

① Legal compliance

② Natural environment & biodiversity

③ Water resources & water quality

④ Species diversity & wild populations

⑤ Use of feed

⑥ Good animal health & husbandry

⑦ Social & community

Introductie wereldwijd keurmerk kweekvis in Amsterdam

ASC Feed Dialogue

Introductie wereldwijd keurmerk kweekvis in Amsterdam • Shared ambition in responsible aquaculture

• Recognise common interests to achieve efficiencies:

• feed feed project

• auditing work in progress (pangasius, salmon)

• Recognise differences between programs:

• Most demanding – less demanding

• Can we go beyond this… driving improvements and thus impact?

Platform for improvement

Introductie wereldwijd keurmerk kweekvis in Amsterdam

Lowest impacts

Standard X

% of Farms

Highest impacts

Platform for improvement

Introductie wereldwijd keurmerk kweekvis in Amsterdam

Lowest impacts

Standard X

Shift the curve over time % of Farms

Highest impacts

Platform for improvement

Introductie wereldwijd keurmerk kweekvis in Amsterdam

Lowest impacts

Standard X

Shift the curve over time % of Farms

Highest impacts

Platform for improvement

Standard Y

Introductie wereldwijd keurmerk kweekvis in Amsterdam • Continued market pull for step-wise improvement

• Progression in performance

• Requires market recognition and understanding

• Aquaculture improvement projects:

• Improvements: timely & substantive

• Reporting on progress

• Impact!

Platform for improvement

Standard Y

Standard X

AIPs

Introductie wereldwijd keurmerk kweekvis in Amsterdam

Impact or paperwork?

FAO Guidelines ISEAL Codes & Principles Benchmarking

Introductie wereldwijd keurmerk kweekvis in Amsterdam

Impact or paperwork?

FAO Guidelines ISEAL Codes & Principles Benchmarking

Introductie wereldwijd keurmerk kweekvis in Amsterdam

Impact or paperwork?

FAO Guidelines ISEAL Codes & Principles Benchmarking

Introductie wereldwijd keurmerk kweekvis in Amsterdam

ASC verantwoord gekweekte tilapia nu verkrijgbaar

Chapeau bij de titel

Hier komt de titel van de presentatie

ASC’s Credibility: more than its standards

Standard setting

Standard content

Assurance

Chain of Custody & traceability Claim & Labels

Oversight & Accreditation

Impact

Governance & Operations

Transparency

Introductie wereldwijd keurmerk kweekvis in Amsterdam

Founding partners

ASC Supporters

Introductie wereldwijd keurmerk kweekvis in Amsterdam

www.asc-aqua.org

e-Newsletter & Certification Update & e-alerts

Aquaculture Stewardship Council

@ASC_Aqua

Thank you

Esther.Luiten@asc-aqua.org

Phone: + 31 30 23 05635

Mobile: +31 6 31 92 86 91