CHANGING THE GAME BY SIMPLIFYING I.T.

Jean-Claude Michaca Vice President Fusion Middleware EECISSofia, 9th of November 2011

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WHAT ARE WE DOING WRONG?

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1971 - 201119’500 employee

1985 - 201060’000 employee

1895 - 200994’500 employee

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WHO IS NEXT?

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Average 65 years

1920

Average 9 years

2010

90 years later

Learning: Don’t take your pass success for granted

7Source Data; World Bank http://data.worldbank.org/indicator/GB.XPD.RSDV.GD.ZS/countries/all?display=map

405.3

R&D Budget : 4,3 B$

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Test New Ideas

Rethink Processes

Disseminate Innovations

Leading companies use IT to empower their people to drive

innovation and change

71% of companiessay that innovationis the #1 factor in competiveness

However, 70-90% of companies do not use

IT to its potential

Complexity is the # 1 reason for failure

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MORE COMPLEXITYMEANS LESS INNOVATION

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CUSTOM ASSEMBLY

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I.T. FRAGMENTATION

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APPLICATION SILOS

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INTERNAL COMPLEXITIES

EXTERNAL MARKET SHIFTS& TECHNOLOGY ADVANCES

BIG DATA MOBILECOMPUTING

EVOLUTION OF WORK

CLOUD SILOS

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INTERNAL COMPLEXITIES

BIG DATA MOBILECOMPUTING

EVOLUTION OF WORK

CLOUD SILOS

EXTERNAL MARKET SHIFTS& TECHNOLOGY ADVANCES

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ENGINEERED TO WORK TOGETHER

For the first time in the history of IT

More Performance = Less Software Less Hardware and Less People

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WHAT DOES IT MEANS TO YOU?

Understanding Business Strategies and how to enable it through

technology is more important than mastering the technology itself.

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WHAT SHOULD BE DONE?

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It is easy to make simple things complex but is hard to make complex things simple

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Business Excellence

TECHNOLOGY EXCELLENCE

OPERATIONAL EXCELLENCE

MANAGEMENT EXCELLENCE

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Operational Excellence

OPERATIONAL EXCELLENCE

COST

QUALITY

SPEED

Goals:

1. Operating on the efficiency frontier2. Freeing up resources to invest in value creation

Get the most out of what you have

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Management Excellence

MANAGEMENT EXCELLENCE

SMART

AGILE

ALIGNED

Goals:

1. Analyse to Adjust2. Plan to Act3. Stay ahead of the game

Maximizing your return

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Technology Excellence

TECHNOLOGY EXCELLENCE

COMPLETE

OPEN

INTEGRATED

Goals:

1. Aligning the Business Strategy to the IT Strategy2. Giving you maximum options

Allowing it to happen no matter what

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ENGINEERED TO WORK TOGETHER

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WHAT IS NEW?

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The Social Network evolution

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Value Creation

Efficiency level

Time1776 1911 1990 2010

Agriculture Age

Industrial Age

Information Age

Social Age

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The Social Business

At a time when firms in many industries offer similar products,

business processes are among the last point of differentiation.

Tom Davenport, Harward Business Review

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A few Facts

• It generates more traffic on the internet than Google• 50% of the internet Traffic in the UK is Facebook• 1 in 5 couple meet on line and 1 in 5 divorce are blamed on Facebook• In US, 70% of recruiters rejected candidates because of their

information on line

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The real question

We don’t have the choice on weather we DO social media

The real question is “HOW” and “HOW WELL” we do it

Denial is not an option !

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4 P’s of Marketing Phil Kotler

+5th P – People

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But it is not finish… 5 R’s

REPUTATION

RESPONSIBILITY

RELATIONSHIP

REWARD

RIGOR

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Major issue… Culture clash

Average Age: 56 years Average Age: 62 years

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Why being social?

Sell more

Reduce cost

Only 14% of Consumer trust Advertising. 90% trust peer recommendation

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Be Careful of consequences: The Dave Carroll effect

http://www.youtube.com/watch?v=h-UoERHaSQg

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The Networked EnterpriseProcesses which go beyond the enterprise

Innovating Sales

and

Marketing

Support

and

Service

Business Agility

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Changing rules

“Conventional marketing wisdom long held that a dissatisfied customer tells 10 people. But…in the new age of social media, he or she has the tools to tell 10 million.”

Paul Gillin, author of The New Influencers

… so it is time to engage and care even more about your customers

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What are people saying about us?

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The ROI for social media is that your

business still will exist in 5 years

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Change in belief system

Geocentric ModelPtolemy 90 -168 BC

Heliocentric ModelCopernic 1510-1610 AC

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