Submitted to:-

Mr. Surjeet Bishoni

Faculty of Management

S.B.S, SikarSubmitted From:-

Mr. sanjay k. shah

S.B.S, Sikar

According to cundiff, still and Govani,” Marketing Channels are the distribution networks through which producers’ products flow to the market.

Meaning and Definition:-

Channels LevelsChannels Levels

1)Channel of Distribution for consumer goods:

2)Zero-level Channel:

3)One-Level Channel:

4)Two-Level Channel:

5)Three-Level Channel:

6)Channel of Distribution for Service:

7)Channel of Distribution for industrial Product:

Types of Intermediaries

1) Sole-Selling Agent/Marketer:

2) C & F Agents (CFAs):

3) Wholesaler/stockist/Distributior:

4) Semi-Wholesalers:

5) Retailer/Dealer:

6) Value-Added Resellers (VARs):

7) Merchants: