Post on 12-Dec-2014
description
Tweeting??!!
Laura “@Pistachio” Fitton – March 22, 2012
http://bit.ly/talkhubspot
34
@Pistachio WTH??
2 Twitter Twitter Twitter Twitter
3 3 things to STOP asking & BONUS: New Data!!
How are YOU Doing?4
1
@PistachioWTH?????1
Laura @Pistachio Fitton“Excited & geeky about where all this leads!"
@pistachio Founder (acq. By HubSpot)
Inbound Marketin
g Evangeli
st 94,000TwitterReaders
Laura Fitton, May 2007Homebound mom. Two kids under two.
NO business network in Boston
What’s Web 2.0?
Where do I upgrade
my browser?
Twitter is
Dumb!
“Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead”
-Seth Godin, Tribes
Founder/CEO oneforty.com
Recent Awards
• Pepsi Women’s Inspiration Network• Boston Globe – Top 10 Influential Women “Up
& Comer”• WEST Leadership Award• MHT Women to Watch
How did THAT Happen??!
Photo: http://www.flickr.com/photos/furryscalyman/
The balance of power shifted
mere mortal
Twitter Twitter Twitter Twitter2
Charlene LiCo-author of Groundswell
Twitter is not a technology.It's a conversation.And it's happeningwith or without you.“
Image Credit: THEMACGIRL*
Global Sensing and Signaling Network
The Message is the Influencer.
http://twitpic.com/135xa by @JKrums
Any to
Many
“”
Influence (was)
Attract attention to yourself
Influence (is)Provide attention & value to
others
3 Things you NEED to stop asking
3
Does Twitter Matter?“
”
89% call Twitter at Least Somewhat Useful
MATTERSTwitter
HubSpot State of Inbound Marketing Report, 2012.
call it Important or Critical
36%
Are MY Customers on Twitter?
“”
44%of companies have acquired
a customer through Twitter.
Source: hubspot, 2011 30
70% have acquired new
customers from Twitter
CUSTOMERS
Get More
HubSpot State of Inbound Marketing Report, 2012.
of ALL B2C
55%
in Retail/Wholesale
How Can I Get More Followers?
“”
You don’t just want a following.
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You want screaming, raving fans
You want screaming, raving fans
Either write something worth reading or do something worth writing about.Benjamin Franklin“
Image Credit:lhalstead
How are YOU Doing?4
http://marketing.grader.com
Blogging
Website
Social Media
SEO Tools
Prospect Intelligence
Lead Intelligence
Landing Pages
Email Manager
Lead Nurturing
Marketing Analytics
Competitor Tracking
Blog Analytics
Advanced Marketing Analytics
Get Found. Convert. Analyze.
Less of this.
40
More of this.
41
Twitter Marketingin 2 Words…
BE!!!!USEFUL“”
Twitter Marketingin 4 Words…
Listen.Learn.Care.Serve.
“”
Tweet Quote!
“Make the customerthe hero of your story.Ann HandleyChief Content OfficerMarketingProfs
Image Credit: Fotographia Guerilla
Tweet ebook!
Image: http://inay.org
http://bit.ly/nPhHDC
Capitalize on Promoted Tweets
1. Hit Your Followers at the Right Time2. Target Relevant Keywords3. Find People Who Resemble Your
Followers4. Use Geo-Targeting for Events and
Local Businesses5. Promote Offers6. Test Content and Messaging
Understand Your Twitter Traffic
NEW Twitter website analytics will track:•amount of traffic Twitter drives overall•extent to which Twitter users are sharing a site's content•effectiveness of a website's Tweet button integration
http://marketing.grader.com
“learn to not be afraid of who you actually are.”
http://pistachio.posterous.com/lauras-rules-0
1. be kind and fair to
everyone.
2. don't worry whether
or not anyone likes
you.
3. help people.
4. ask.
5. act. (get excited and
share it)
http://pistachio.posterous.com/lauras-rules-0
laura’s rules
6. love yourself.
7. love others. (try radical
forgiveness)
8. gratitude for everything.
9. hope is your only hope.
(and fear is your only
worry)
10. be present.
Marketingis a Mess.
HubSpotconsolidates all
the best inbound marketing methods
in one spot
6000+
customers
300+
employees
$65M
Google VenturesSequoia
Salesforce.com
THANK YOUTHANK YOUTHANK YOU
http://bit.ly/talkhubspotLearn more today!