Chamber of Commerce tagline survey

Post on 07-Dec-2014

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Survey of top 75 metro Chamber of Commerce website to see who uses a tagline/slogan and how they use it.

Transcript of Chamber of Commerce tagline survey

  • 1. Chamber of Commerce Taglines Survey by Judi Radice Hays August 27, 2014

2. Key Findings 31% did not have a tagline visible on website 67% incorporated Tagline into logo 2% used mission statement instead of tagline Commonly used words: Voice, Business, [city/state name] 6% used three words with periods between Most Unique: Aspens Defy Ordinary Cobb (Atlanta) Achieve More 3. North Dallas