CES 2016 Preview Report

Table of Contents• Overview• Trends• Spotlight on…

• Internet of things• Drones• Virtual reality• TV

• Contact

Overviewcharts and quotes to make you sound smarter just by copying and pasting

them

Insert smart-looking charts from others

Insert smart-looking charts from others

Insert smart-looking charts from others

Framework for charting impact of what you see at CES

Innovative

Appl

icabl

e

Framework for charting impact of what you see at CES

Innovative

Appl

icabl

e

InnovativeIrrelevant

Applicable Essential

[Insert inspirational quote about brands at CES, eg:]“Marketing is like a Las Vegas buffet. Or a Cirque du Soleil show. Or the Bellagio fountain. You never know what you’re gonna get.”--F500 marketer

[Insert quote from Michael Kassan to ensure we’re on MediaLink’s invite lists - eg:]“CES isn’t just about consumers. It isn’t just about electronics. It’s about the show.” – Michael Kassan, Chairman and CEO, MediaLink

Gratuitous shots of people on show floor using selfie sticks

Map of CES show floorEntrance

The one exhibit you really want to see

Get your Apple Watch canned responses ready

Trendsremember the 80-20 rule:

you can recycle no more of 80% of last year’s trends so make up the other

20%

We don’t need self-driving cars but self-driving roads

The Statue of Liberty is the world’s tallest beacon

When technology talks to itself, everyone needs to listen

Wearables are the new shareables

The internet of things can be everything or something, but not nothing

Internet of Stuff or Things or WhateverAll of our devices are talking to each

other. Pretty soon, they’ll take after us and

just check their iPhones instead.

Nothing is more romantic than giving your partner a ring that tells them to get more exercise and sleep

“Sengled Voice is the only integrated microphone/speaker LED bulb on the market.” Because we need 50,000 choices for talking lightbulbs.

Interet of Things (IoT) Bingo: Find any of these connected devices

Refrigerator Hose Razor Ice cream cone

wrapper

Book

Lamp Bridle Desk Minivan Vacuum

Watch Glasses FREE (recharge

your devices here)

Condom Stilts

Rosary beads

Luggage Gas pump Umbrella Dog leash

Thermometer

Bra Toboggan Pack of gum

Shoes

DronesWhat other tech can simultaneously take selfies while invading Moldova?

The next wave of drones: self-flying drones you can carry with you. You’ll also need a selfie brush so your hair looks perfect in those drone selfies (dronies)

Amazon could unleash drone delivery at scale, if regulators let them

Drone Bingo! Find a drone that…

Slices bagels

Waters plants

Takes selfies of

you

Takes selfies of

itself

Kills spiders

Whispers sweet

nothings in your ear

Prays Tickles Farts so it covers up when you

do

Shuts up movie talkers

Plays a perfect game of

Jenga

Fights fires FREE (park your

drone here)

Dances (Hammer

pants optional)

Clips toenails

Votes Tortures terrorists

Tortures non-

terrorists

Sweeps chimneys

Plays soccer

Collects stamps

Cuddles Gives rides to

hamsters

Fetches newspaper

s

Holds your place in

line

Virtual RealityWhen real reality is just getting a little

too real.

Insert shots of branded VR experiences

Insert shots of people fumbling around using VR

Google Cardboard’s a thing, so show someone using that

Insert weirdest VR stock photo you can find

Insert Palmer Luckey meme because it’s one of the best memes ever

Okay, one more…

VR Bingo! Find a VR experience where you can do each of these activities:

Explore a home

Explore an office

Explore a store

Explore a castle

Explore a pawn shop

Fly Swim Ride a horse

Twerk Sleep

Eat Drink FREE (nothing in real life is free, but

this is VR)

Get drunk Nurse a hangover

Watch a concert

Watch a sporting event

Watch a presidential

debate

Watch a movie

Baywatch

Play Minecraft

Play Pong Play football

(American or

international)

Play air guitar

Play hookie

CarsWe were promised flying cars. Now we

have to sit through yet another freaking deck referencing that quote

like it’s Mark 12:31.

Show scary image of what self-driving cars look like

Not up for a self-driving car? We’ll soon have self-driving hoverboards

Source: Lexus

TVsSmartwatches and beacons don’t take up much booth space, so OEMs have to

fill it with something

Photo montage of all the breakthrough 4K, 8K, and 3D TVs that everyone’s talking about this year

IMAGE NOT FOUND

Links and Resources• CES 2016 Innovation Awards (CES)• CES 2016 Sneak Peek: 9 Cool Gadgets (InformationWeek)• Top Technology Trend to Watch 2016-2018 (Forrester)• Gartner: Top 10 Strategic Technology Trends for 2016

(Forbes)• Marketers: 5 Technologies You Should Watch for at CES 201

6 (VentureBeat)

• 6 Future-Focused Trends to Watch at CES 2016 (PSFK)• CES 2007-2016: 10 Years in Review (my presentation)• Reality Check: 2016 Won’t Be the Year of VR (my Ad Age

column)• Here’s What to Expect at CES Next Week (Verge)• CES 2016 Guide: How to Survive the Madness

(VentureBeat)

Contact usDavid BerkowitzCMO, MRY@mry / @dberkowitzwww.mry.com David.Berkowitz@mry.com