By S.Y.B.M.S (B Division)

Meaning of celebrity

A celebrity is a person who is famously recognized in a society or culture.

Meaning of Celebrity PR

Celebrity PR covers taking care of their lives, their dress code, their behavioral projections, statement in the market/Press, public appearances etc.

Various tactics used in Celebrity PR

Media RelationsPress Release: It is the least expensive way of attempting to get the media interested.

Press Conference

Tabloid magazines and Interview: Tabloid magazines and talk TV shows bestow a great deal of attention on celebrities.

Gossip Columns: Gossip columns mix factual

material obtained from official records, with more speculative gossip about the celebrity.

Publicity Stunts

Publicity stunts grab the headlines and attract media coverage.

Online Social Media

•Websites •Social networking sites •Twitter •Blogging

Community relations and philanthropy

• Charity• Working for NGOs• Social cause

Branching out

• Starting restaurants: Suniel Shetty, Sachin

Tendulkar, Prahlad Kakkar are some of the famous names associated with restaurants in Mumbai.

• Launching perfumes, clothing lines: Shilpa Shetty has created her own

signature scent called S2.

• Getting into politics : Celebrities like Sanjay Dutt,

Shatrughan Sinha, Govinda etc. seem to gravitate toward politics.

Reality TV Shows

Reality television has the potential to turn its participants into national celebrities.

Contestants: Abhijeet Sawant (Indian Idol),

Ashutosh (Roadies, Big Boss 2).

Hosts: Amitabh Bachhan, Salman Khan, Rannvijay.

Celebrity Judge: Alka Yagnik, Anu Malik, Saroj Khan,

Rani Mukherjee.

Guest appearances:

To promote their movies.

PR by Vijender Singh

• Ramp walks• Guest appearances in reality shows• Bollywood movies

Brand Obama- The ultimate PR triumph

Use of online social media:

Facebook: Facebook fan page with more than 3.2 million fans.

Website: MyBarackObama.com

Twitter: He tweeted frequently, ultimately

becoming the single most followed entity on Twitter.

Press conferences:

He held four prime-time press conferences, the same number held by George W. Bush in his entire presidency.

Television appearances , interviews and Sports Programming.

Conclusion

There is only one thing in the world worse than being talked

about, and that is not being talked about."

- Oscar Wilde