Parting the Clouds Finding True Business Value

Bob Moul

General Manager, Dell Boomi

www.DellintheClouds.com

www.Dell.com/Cloud

@Boomi

Agenda

• Cloud is here to stay – why you need a long-

term plan

• Finding business value in the cloud

• Finding value for your organisation

Politics, Religion, and Cloud Computing…

History of Computing

4

External Focus Internal Focus

1950-1960’s 1970’s 1980’s 1990’s Early 2000’s TODAY

Time Share Outsourcing ASP “As a Service”

Scarcity Limitless

Mainframe Minicomputer Microcomputer Client/Server Web Apps SaaS/Cloud

v v v

v v v

v v v

v v v

5

today

building the “worldwide computer”

• Virtualization

• Speed of Network

• Storage Technology

• Automation

• Elasticity and Scalability

Why You Should Care

6

Your competitors are already adopting cloud…

A dramatic shift in the competitive landscape

Rapid entrance of new competitors

Increased competition from existing competitors

Competition from other sectors / geographies

Faster iteration of business models and learning

7

Finding business value in the cloud…

Global Marketing Confidential 8

Today’s Challenges

INNOVATION Not able to use

EFFICIENCY Need more

with less

ACCESS Limited

LEGACY Must use what

you have

SPEED Not fast enough

PROCESSES Too hard to

deliver

COMPLEXITY Too much

everywhere

COLLABORATION Too difficult

General Purpose Technology

9

Innovation

Maintenance

Transformation

Agility

Efficiency

The Great Promise of Cloud

10

Va

lue

Classic 80/20 Challenge in IT

Innovation

Maintenance

Transformation

Agility

Efficiency

The Great Promise of Cloud

11

Va

lue

Cloud flips 80/20 Challenge on its Head

Golden Opportunity for Business

12

Cloud

Mobile

Social

“Big Data”

Pursue new markets Differentiate products and

services Engage customers and

prospects Gain new insights from data Rapidly integrate acquisitions

Competitive Differentiation

13

Example use cases…

will.i.am and the Cloud

14

Lewisham Council

Financial pressure to deal

more effectively with

waste

Built cloud application to

submit photos

Cut complaint process

time by 87% and office

case work by 21%

Has become a revenue

generator

Sense Worldwide

Co-creation community of 2,000+ consultants and SMEs

Dynamically form teams regardless of location

Cloud dynamically spins up underlying infrastructure

Collective intelligence produces dramatic results / ROI for clients

Buffalo – Niagara Public Schools

Customized education

delivery

Virtual desktops

Anywhere, anytime

Improved student

engagement and

outcomes

18

Finding value for your organisation…

Start with Business Strategy

19

Cloud is a technology

NOT a strategy

No shortcuts to sound

business strategy

SWOT analysis,

competitive strategy,

value chain analysis

Your Journey to the Cloud

20

Clear direction from the top Joint business – IT brainstorming Create space to experiment, research, learn.

Don’t crush “rogue” projects! Experiment with customers, suppliers etc. Challenges more cultural than technical…

Cloud Adoption Patterns

21

Cloud as Disruptor

Cloud-Enabled Business

Cloud-Based Business

Evolutionary • Incremental Efficiency Gains • Virtualization-based • Infrastructure-oriented

Revolutionary • “Leapfrog” Efficiency Gains • Platform-based • Application-oriented

Deployment Models

22

Barriers

Dif

fere

nti

ati

on

Private Hybrid

Hybrid Public

Lo

w

Hig

h

High Low

Public Deployments

• Email / Collaboration

• Desktop

• Test & Dev Environments

• Storage & Archiving

• Disaster Recovery

• Common Business Apps

Private Deployments

• Highly Specialized Apps

• Highly Sensitive Data

• Database & Data Warehouses

• High Audit & Accountability

Requirements

• Industry Specific Apps

Golden Opportunity for IT

23

Cost Center

Service Provider

Change Agent

Bu

sin

ess

Im

pa

ct

Final Thoughts

Cloud is real

It’s here to stay

It will disrupt

your business

What’s your

plan?

Parting the Cloud for

true business impact Dell Cloud Services

Visit us at Stand 312. Register to win a Dell Inspiron Duo.

Thank you

26

Bob Moul

General Manager, Dell Boomi

bob_moul@dell.com

Twitter: @bobmoul

Dell Boomi

801 Cassatt Rd. Suite 120

Berwyn, PA 19312

West Coast Office

473 Jackson St. 3rd Floor

San Francisco, CA 94111

Tel: 800-732-3602

Email: info@boomi.com

Twitter: @boomi