Post on 16-Jan-2015
description
Attention PaysCrash Course in Creativity
This store draws you in because of it’s displays…
The door wasn’t open….
This made me feel unwelcomed.
The sign lettering was slightly
smaller than the door’s width. It
was in this font…
This tells me that this is a FANCY store.
EnvironmentThe store has mostly dark and light shades of brown… which made me feel very relaxed.
They have tile floors that make the store very cool.
Their ceiling is high, but easily reached when standing on a stool… which makes the store seem big even though it isn’t really.
The store is brightly lit in the center to showcase the items on the center tables.
There was a mellow tune playing, which matched the environment perfectly.
The cash register is immediately to the right of the door when entering.
The store’s security was well hidden.
I (personally) didn’t want to stay long; But many other people were spending a lot of time there.
The environment was very high-class. It mirrored the prices of the items.
(They were expensive, for me anyway.)
Personnel
The salesman immediately tells us to ask him if we need help.
They don’t have scripts to follow but they treat customers equally.
The ratio of salesmen to customers is 1:2
They have uniforms … casual suits.
They match the store’s image in that they look very smart and well dressed.
Products
The first products you notice are the ones on the center table. They’re the first things you see as you enter the store.
All the items in the store are for sale.
The products are arranged by type.
There are no impulse items near the register.
Customers
The customers are almost never alone. They are family.
25-35 is their average age, and they are almost always women.
They tend to walk in the same direction.
The customers tend to stay for 15 or more minutes.
The customers touch the items. It is encouraged.
They browse.
50% of customers buy.
This store draws you in because of the way the watches are displayed, and because the store was so bright!
The door was open. This made the store seem welcoming.
The sign lettering was obviously the “SWATCH” logo.
EnvironmentThe store had a white tile floor and the walls were covered in Swatch advertisements.
Their ceiling was high, and could only be reached with a ladder.
The store is brightly lit.
The cash register is near the back of the store.
The store’s security was well hidden.
I (personally) didn’t want to stay long; But many other people were spending a lot of time there.
Personnel
The salesman does not immediately approach you but follows your progress out of the corner of his eyes.
The ratio of salesmen to customers is 1:2
They do not have uniforms
Products
All the items in the store are for sale.
The products are arranged by type.
There are no impulse items near the register.
Customers
The customers are almost never alone. They are family.
The customers are children and adults in a family.
They tend to walk in the same direction.
The customers tend to stay for 15 or more minutes.
The customers touch the items. It is encouraged.
They browse.
25% of customers buy.
This store draws you in because of the way the items are displayed.
The store is very dark, with only a few sources of light, and the clothes are very colorful.
The door was open. This made the store seem welcoming.
EnvironmentThe store had a light grey tile floor.
Their ceiling was average height
The store is dimly lit.
The cash register is near the back of the store.
The store’s security was well hidden.
Many people took at least 15 minutes browsing the store.
Personnel
The salesman makes contact immediately.
The ratio of salesmen to customers is 1:2
They do not have uniforms.
Products
All the items in the store are for sale.
The products are arranged by type.
There are impulse items beside the cash register.
Customers
The customers are almost never alone. They are family.
The customers are children and adults in a family.
They tend to walk in the same direction.
The customers tend to stay for 15 or more minutes.
The customers touch the items. It is encouraged.
They browse.
25% of customers buy.
This store draws you in because of the way the items are displayed.
The store is bright, and spacious. ALSO it has SEATING.
The door was open. This made the store feel welcoming.
EnvironmentThe store had a light brownish-grey tile floor.
Their ceiling was average height
The store is brightly lit.
The cash register is at the back of the store.
The store’s security was not obvious. I don’t think it had any security cameras.
Many people took at least 15 minutes browsing the store.
Personnel
The salesman makes contact immediately.
The ratio of salesmen to customers is 1:2
They do not have uniforms.
Products
All the items in the store are for sale.
The products are arranged by type.
There are no impulse items beside the cash register.
Customers
The customers are almost never alone. They are family.
The customers are mostly adults.
They tend to walk in the same direction.
The customers tend to stay for 15 or more minutes.
The customers touch the items. It is encouraged.
They browse.
25% of customers buy.
This store draws you in because of the way the items are displayed.
The store is bright, and spacious.
The door was open. This made the store feel welcoming.
EnvironmentThe store had a light cream colored tiles
Their ceiling was average height
The store is brightly lit.
The cash register is at the back of the store.
The store’s security was not obvious.
Many people took at least 15 minutes browsing the store.
Personnel
The salesman makes contact immediately.
The ratio of salesmen to customers is 1:2
They do not have uniforms.
Products
All the items in the store are for sale.
The products are arranged by type.
There are a lot of impulse items beside the cash register.
Customers
The customers are almost never alone. They are family.
The customers are mostly adults.
They tend to walk in the same direction.
The customers tend to stay for 15 or more minutes.
The customers touch the items. It is encouraged.
They browse.
25% of customers buy.