“Recruiting In Reverse”A Proactive Job Search Strategy

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CareerCampaigns’ Webinar

“Recruiting In Reverse” A Proactive Job Search Strategy

Dan Nelson, CEO

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Today’s Webinar Agenda

•Traditional recruiting• Who we are• What we do• How we do it• Why we are different• Some metrics• Referral program• Q & A

History and Background

• Corporate sales and marketing executive• Former CEO of CMS, an Orlando based career transition and human capital consulting firm• 2007: “There has to be a better way…”• CareerCampaigns was founded to create a confidential, respect-motivated career, business and recruiting network.

Traditional Recruiting

• Contingency vs. retained• Industry vs. functional focus• Round hole, round peg theory• They don’t work for YOU• Earn 25 – 35% placement fees

What is CareerCampaigns?

• A web based candidate sourcing solution designed to help Florida employers fill their open positions.• Our online Talent Center is based on a new model for delivering qualified candidates directly to a hiring manager’s inbox from our pool of job seekers.

CareerCampaigns’ Milestones/Events

May 01 Launched in Tampa Bay & S FLJul 15 Orlando Market LaunchAug 25 HR Florida Conference/ExhibitOct 1 Began BloggingDec 31 Beta test completeJan 13 Webinar series introducedMar 09 Alliances USF & FIU Alumni Assoc.

Positioning Statement

“Sitting at the intersection of technology and business, we use our 30 years of marketing expertise and our passion for human potential to help professionals and executives express themselves in ways that are understood by business people.”

Our Philosophy

• The teams with the best players win• All managers, directors and executives should be responsible for strengthening their talent pool• Employers shouldn’t just recruit for vacant positions, but should always be pursuing talent at all levels of the organization• Talented, diverse, experienced candidates should be presented to interested employers for a fee that makes sense for everyone

Law of Perception

• Marketing is not a battle of products; it’s a battle of perceptions.• Interviewing is not a battle of candidates • Hiring decisions are based on perceptions• It’s what employers: See, Hear and Feel

What we do:

• Source top active and passive candidates• Built a pipeline to connect talent with potential new opportunities• Proactively market candidates to employers

How we do it: Three Phase Approach

• Assessment phase• Branding phase• Implementation phase

Assessment Phase

• Candidates login and complete Personal Experience Audit and upload resume• We conduct a phone INNERVIEW• Talented candidates invited to be included in our next eSlate marketing campaign

Branding Phase

Your personal web page includes:

• Professional business portrait• Recorded 30 second commercial• MRA leadership matrix profile• Employment history and educational background

Branding Phase

30 Second Commercial (Elevator pitch):

• Background• Accomplishments• Objective• Benefits

Branding Phase

MRA Leadership Report:

• Personality, Strengths, Restraints, Drivers, Rewards, Stimuli/Motivate• Questions to ask during an interview• How to decide if the job is right for you• How to describe your workplace strengths

Branding Phase

MRA Leadership Profile Benefits:

• Learn to capitalize on one’s own strengths and compensate for restraints• Improved communication skills• Increased self-confidence and job satisfaction

Branding Phase

Your investment is $95 and what you receive is:

• CD with color & b/w business portrait + copyright release• Digital copy of recorded 30 second commercial• MRA leadership reports• $95 rebated if we place you through our services

Implementation Phase

• eSlate marketing campaign is prepared• Launched to thousands of decision makers weekly• Employers click on View Entire Profile and can immediately view candidate web page

How are we DIFFERENT?

For Talented Candidates

• A proactive vs. reactive search methodology• Exposed to thousands of decision makers weekly• Multiple touch points for hiring managers• No charge for hosting your web page

How are we DIFFERENT?

For Talent-minded Employers

• Using permission base email marketing, new candidates delivered to their inbox weekly• Hiring managers get to see, hear and feel what the candidate has to offer• Employers pay placement fee of only 9.95%, savings of 50% – 70%

Employer Data Base

Tampa Bay -- 942 hiring managersSouth Florida – 1,235 hiring managersOrlando -- 825 hiring managers

• Top 100 public companies• Top 200 private companies• Top 50 fastest growing companies• Hospitals, Hotels, Banks, Service Companies

eSlate Marketing Campaign ResultsWeek of 4/29/2009

Florida # %

• Sent 3,002 100%• Opened 570 19%• Link Activity 185 32%

Referral Program

Help us help others, and help yourself!

• It is free and easy• Refer experienced and diverse job seekers to CareerCampaigns• Earn a $100 referral fee if your referral lands a new job through CareerCampaigns’ services

Referral ProgramHow it works:

1. Refer qualified, experienced job candidates to CareerCampaigns

2. When registering they enter your candidate code in Referral Partner field

3. Sit back and relax. If your referral lands a job utilizing our services, we will have a check in the mail ASAP.

Questions and Answers

Thank You for Your Time and Consideration

Dan NelsonCareerCampaigns LLC

941.371.1037dnelson@careercampaigns.com

www.careercampaigns.com