Cbsa The Great Generational Divide

Brian Smith - PLD briansmithpld@gmail.com

The Great Generational Divide

The Influence of Social Media

“The events and conditions each of us experience during our formative years help define who we are and how we view the World”

Sit Down if You Remember

Sit Down if You Remember • How to save a file on a floppy disc• Having an 8 track player • How to send a hard copy fax • When Napster was cutting edge • Walkmans • How to record on a VHS tape

The Internet Evolution

“The internet is nothing but a bunch

of hype – nothing but a fad”

- Newsweek 1995

Building Bridges

“We don’t have a choice on whether we do

social media. The question is how well we do it”

- Erik Qualman

Generational Gap

Why Bother?• Better understand the Generational

impact in the workplace

• Communicate and interact more effectively across all Generations

• Promote teamwork and build collaborative teams

Different Strokes • Baby Boomers - 1946 to 1966 (Age 2011 from 45 - 65)

• Generation X – 1966 to 1976 (Age in 2011 from 35 to 45) • Generation Y – 1977 to 1994 (Age in 2011 from 17 to 35)

Boomers

Boomers The Baby Boom Generation • Leadership Style: Consensual / Collegial

• Interaction: Team Player / Love Meetings

• Communication: In person

Take Note • Love titles – recognition • Money is power • Buy now – pay later • Education is a birth right • Traditional family model breaks down• Need to know they are valued • Known as the “Me” Generation

Boomer Values • Optimism

• Team Orientation

• Personal Gratification

• Involvement

• Personal Growth

Generation X

Generation XThe Forgotten Generation • Leadership: Everyone equal /

challenge status quo

• Interaction: Entrepreneurial

• Communication: Direct / immediate

Take Note• Freedom best reward

• Latch Key Kid Generation

• Money cautious – save – save – save

• Education is a way to get “there”

• Sorry to interrupt – “But how am I doing?”

Generation X Values • Diversity

• Techno literacy

• Fun and informality

• Self-reliant – Autonomy

• Pragmatism

Generation Y

Generation YThe Millennial's / Nexters

• Leadership Style: To be determined

• Interaction: Participative

• Communication: Facebook, Twitter,

smart phone

Take Note• Meaningful work

• Instant gratification

• Work with other bright creative people

• Work where they want to work

• Earn to spend

Generation Y Values • Optimistic

• Civic Duty

• Confident

• Achievement Oriented

• Respect for diversity

• Socialpreneurs

Are You Ready?

The Biggest Workforce Shift in 100 Years

Team Building Worth Remembering ….

“You don’t have to socialize with them –

you just need to learn how to work

with them”

Build Relationships• Rapport:

• Relationship:

• Respect:

Managing Millennial's •Provide Structure

•Provide leadership and guidance

•Listen more then you talk

•Embrace their can-do attitude, self assuredness &

their positive personal self-image.

•Challenge them to learn more – do more – be more

•Provide Life-Work balance

Generation Z

Generation ZThe Connected Generation

Gen Z – Generation Next• The Googleized Generation

• Multi-tasking is a way of life

• Wants instant gratification

• Good at processing information

• First generation to grow up totally digital

Influence of Social Media

“Individual action and social media

will be drivers of social change”31

ttp://www.youtube.com/watch?v=iReY3W9ZkLU

Silent Majority?

Cisco Results • Online communication overtaking face-to-

face as primary method of interpersonal communication

• Expectation of the next workforce is increasingly emphasizing work flexibility, mobility & non-traditional work styles

• Attitudes towards information access , mobile devices and SM will influence the future of work from lifestyles to corporate cultures.

Social Goes Global • 50% of the Worlds population is under 30

• 96% of Millennials have joined a social

network like Twitter, Linkedin, Facebook

• Facebook tops Google for weekly traffic

• Gen Y and Z consider email passé’

It’s Not a Fad • Fasting growing segment using FB is females

55 to 65 years old

• Youtube is second largest search engine

• There are now over 200,000,000 Blogs

• Schools stopped issuing email accounts –

issue i-pads, laptops & e-readers instead

Fundamental Shift • Wikipedia has over 15 million articles –

78% are not in English

• Kindle e-books out sold paper back

• Traditional newspapers are a dying breed

• 60 million status updates daily on FB

Changing Your World

The Great Generational Divide&

The Influence of Social Media

Brian Smith – PLD . Follow on Twitter – http://twitter.com/briansmithpld . Linkedin Group – http://linkedin.com/in/briansmithpld . Ah Ha Moments – The Blog: - https://ahhamoments.wordpress.com

Cbsa The Great Generational Divide

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Transcript of Cbsa The Great Generational Divide

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