Generation Analysis

S p r i n g / S u m m e r 2 0 1 5

Shakila MartinAlex Ragains

1% of the population owns 40% of the planet’s wealth.

34,000 children die everyday from poverty and diseases.

50% of the population lives on less than $2 a day.

We know It’s wrong, but does it matter?

Catwalk Analysis

Key Color.

Inspiration of these colors are drawn from “cosmetic hues.” Light greys, dusty blues, with bursts of sunset tones.

Supe

r Fr

inge

.M

acro

Pat

ch.

Textile & Trim.S u m m e r / S p r i n g 2 0 1 5

Prints & Patterns.S u m m e r / S p r i n g 2 0 1 5

Huge overall influence from the 1970s through silhouettes and embellishments/ embroideries.

Key Looks.

Must Haves.Bo

hem

ian M

axi D

ress

.Tu

nic.

Romantic, bohemian dresses are cut from diaphanous material with lacey insets, while the tunics are bold silhouettes with buttons.

Trend Alert.Lig

ht a

s a Fe

athe

r.Sh

eer

Blis

s.

Generation Analysis

E x p e r i e nc e

E l e g a n c eG e n e r a t i o n XYouth in its natural

form. Showing that time is always a good thing. Looking into past trends and incorporating new age.

G e n e r a t i o n X

P r i n t s & Pa t t e r n s .

13-3920 TCX13-4111 TCX

11-0617 TCX 17-0627 TCX

Te x t i l e & Tr i m s .

Experience Elegance.

M u s t h a v e s .Ke y L o o k .

Reta i l S to resE x p e r i e n c e E l e g a n c e

G e n e r a t i o n X

AN

THR

OPO

LOG

IE

M o d e r n R e n a i s s a n c e

G e n e r a t i o n Y

Reliving history in a modern form. Gentleman like grunge with a twist of class and sophistication.

G e n e r a t i o n Y

12-5508 TCX 11-2511 TCX

19- 2024 TCX 19-4007 TCX

P r i n t s & p a t t e r n s .

M u s t H a v e s .

Modern Renaissance.

Re t a i l S t o r e sM o d e r n Re n a i s s a n c e

Generation Y

S i m p l y R i c hG e n e r a t i o n Z

With currently 11.8 million millennials living in US households with annual incomes exceeding $100,000, teens and young adults are redefining the luxury consumption landscape.

G e n e r a t i o n Z

16-1257, 12-4608 TCX15-2718, 15-6437 TCX

17-4027 TCX 19-0303, 11-0601 TCX

M u s t H a v e s .

Simply Rich.

Re t a i l S t o r e sS i m p l y R i c h

G e n e r a t i o n Z