Catherine Attfield - Head of Nutrition & Wellbeing

Who are Nutrition Bites?

We create and deliver highly-impactful, award-winning

Nutrition & Wellbeing solutions to support workplace

wellbeing, providing employees the foundations they

need to perform at their best.

Small Changes = BIG Impact

NUTRITION KNOW-HOW in the workplace

Affecting Productivity, Mood and Stress

Intelligent Eating

Information Has an Impact

Small Changes =BIG Impact

Nudge Theory

Changing people’s behaviour can be

as simple as this…

Nudge

“Make the good choice, the easy choice”

It’s all about finding intelligent ways to encourage

support and enable people to make better choices

for themselves

Changing behaviour, one step (nudge) at a time

Nutrition in the workplace – engagement, support,

nudges and know-how

Education and Information: Nutrition Bites

Eat Well @ Work Programme

Motivating employees to reduce their wellbeing risks at work Providing the tools to start to make changes

Changing the Environment

Employee Engagement Challenges

Consistent bite-size steps to influence habits that result in behavioural change one nudge at a time

Linking information with ‘How To’

Providing

ways to

change

‘Show & Tell’

A Simple Nudge

Making the

right choice,

the easy

choice

Nutrition Bites Live Events

• Easy

• Attractive

• Social

Nutrition Bites Live Events

Linking Cause & Effect

Curating Choices Choice

Architecture

Mindless Eating to Conscious Eating

Intelligent

Eating

Informed

Alternatives

De-bunking the Myths & Changing Perceptions

Healthy Initiative Weeks

The Dilemma

People don’t always act rationally

Tend to act irrationally – but in predictable ways

Since choices tend to be predictable, people can be encouraged to make better food choices

HOW?

Changing choice architecture & giving a nudge, without restraint

Small Changes = BIG Impact

It’s vital to create innovative

intervention strategies that are

able to effectively improve

food choices

Individual behavioural change is ineffective unless

it becomes habit forming, which requires support or

environmental change, so that the new behaviour

is sustained

Nudge

“Make the good choice, the easy choice”

How do you get people to eat better?

• Ban junk food altogether

• Raise the price of junk

food

• Put junk food on a higher

shelf

• Put healthy food at eye

level (nudge = placement)

Eat Well @ Work: Case Study

All You Can Eat!

An assumption = better to have more choices

Studies from behavioural science show:

People are often befuddled by too many

choices, suffer from overload and become

stressed and confused

ADDED CHOICES DON’T IMPROVE

OUTCOMES OR SATISFACTION

Eat Well @ Work

Simplifying meal environment:

The room

The people

The atmosphere

The management

The service

Modified to be conducive to the required

behaviours, through promotion of healthier

choices, decreased intake, and default settings

Eat Well @ Work

‘Choice architecture’ or nudging, included:

Provision of information (to activate

rational/conscious choice) - Nutrition Bites

Changes in the environment: lighting, décor,

food placement

Changes in the default policy:

o Removed unhealthy treats

o Portion size

o Pre-packaged –Mood Food

o Choice of food available

Make Monday’s Healthier

Move from Mindless Eating to Conscious

Eating

Understand “why” you are eating “what”,

and the benefits of doing so

Intelligent Eating!

Educate, inform and Inspire: Because … Small Changes = BIG Impact

Nutrition Know How

Contact Catherine Attfield cattfield@nutrition-bites.co.uk

07733 104078

www.nutrition-bites.co.uk