How to Leverage Cloud Integration toTurbocharge BigMachines

2©2010 Cast Iron Systems, an IBM Company • Confidential

Agenda

Why Integrate BigMachines?

Cast Iron Overview

3

Why Integrate BigMachines?

CRMForecasting &Compensation

?

How do I generate account

information?

How do I align my incentive

plan to my selling

process?

?

How do I generate accurate

quotes and orders?

?

Finance

4

Integration Maximizes BigMachines’ Value

Accounts

CRM

Finance

Orders

Sales Forecasts

Forecasting &Compensation

5©2010 Cast Iron Systems, Inc. • Confidential

Common Integration Scenarios

MigrateMigrate

1

Legacy CRM App

SynchronizeSynchronize

2

HomeGrown

ExtractExtract

3

6©2010 Cast Iron Systems, an IBM Company • Confidential

Cast Iron Overview

Corporate Facts

Founded in 2001 by Integration Industry Experts

Now an IBM Company

Pioneered SaaS / Cloud Integration

Unique focus on speed &simplicity — “Integration in Days”

Thousands of customer integrations

14 consecutive quarters of growth

96% customer retention

Patented Technology

Buzz

... The two most interesting features are the speed of integration and the ease of connectivity…

… will play a critical part in the growth, acceleration & acceptance of SaaS.

Recent Awards

7©2010 Cast Iron Systems, an IBM Company • Confidential

Post Acquisition Momentum

Buzz

IBM's acquisition of Cast Iron Systems puts together a dominant on-premise applications provider…with a top SaaS integration leader. This pair could be a match made in enterprise heaven.

IBM bought Cast Iron Systems because…they do inter-enterprise integration better than anyone else….

…is a really good move for IBM as it establishes IBM as the de facto leader in Cloud integration.

Cast Iron Systems…will allow IBM to offer…a complete platform to integrate cloud applications…with on-premise applications.... Overall, we consider this deal to be good for Cast Iron and IBM….

It’s a great way for IBM to go back to customers and say, ‘we can be your one-stop-shop for integration in the cloud’.

With Cast Iron, IBM gets a proven Cloud integration-as-a-service solution.

8©2010 Cast Iron Systems, an IBM Company • Confidential

Post Acquisition Momentum

Buzz

Cast Iron acquisition helps IBM's Cloud Computing ecosystem expand.

Cast Iron…has a stellar list of partners…. Pretty much every SaaS company of note is on the roster.

With the acquisition of Cast Iron Systems, IBM improves its cloud-based data integration capabilities.

Cast Iron…will help IBM customers build hybrid clouds….

IBM bolstered its data-integration portfolio…. Cast Iron…will help IBM customers build hybrid clouds….

…IBM is not just getting powerful technology but also in one move it is taking control of the linkage between Cloud and anything else....

Cast Iron’s offerings will…advance IBM’s capabilities for a hybrid cloud model.

9©2010 Cast Iron Systems, Inc. • Confidential

Cloud Application Use is Exploding

19.4% CAGR

10©2010 Cast Iron Systems, Inc. • Confidential©2010 Cast Iron Systems, Inc. • Confidential

Companies have both Cloud and On Premise Applications

And It’s Created a Hybrid World

Cloud Applications

Home-grownApplications

PackagedApplications

11©2010 Cast Iron Systems, Inc. • Confidential©2010 Cast Iron Systems, Inc. • Confidential

Which Demands Integration

Cloud Applications

Home-grownApplications

PackagedApplications

Integration Maximizes Value of Cloud Investments

12©2010 Cast Iron Systems, Inc. • Confidential©2010 Cast Iron Systems, Inc. • Confidential

Integration Maximizes Value of Cloud Investments

Needs Getting More and More Complex

Home-grownApplications

PackagedApplications

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Integration Maximizes Value of Cloud Investments

Existing Solutions are Incomplete

People intensive

On-Demand

Rudimentary Capabilities Cloud is an Afterthought

14©2010 Cast Iron Systems, Inc. • Confidential

Which Has Led to Dissatisfaction

Source: Saugatuck Technology Inc., 2009 Global User Survey; n=1793

15©2010 Cast Iron Systems, Inc. • Confidential

And Companies Re-evaluatingthe Cloud

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Cast Iron Cloud Integration Platform

People intensive

On-Demand

Rudimentary Capabilities Cloud is an Afterthought

Integration Maximizes Value of Cloud InvestmentsComplete. Proven. Trusted.

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Complete Flexibility

Cast Iron Cloud2™

Virtual Appliances

Physical Appliances

Complete

©2010 Cast Iron Systems, an IBM Company • Confidential

Total Connectivity Complete Reusability

TIP Exchange

TIP Development Kit

TIP Community

For All Types of Projects

UI Mashups

Process Integration

Data Migration

Complete

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18

Complete Flexibility

Complete

©2010 Cast Iron Systems, an IBM Company • Confidential

Total Connectivity

Complete

Complete Reusability

TIP Exchange

TIP Development Kit

TIP Community

For All Types of Projects

UI Mashups

Process Integration

Data Migration

ReduceRisk

Save Up to 80% in Time & Costs

Increase Return

Save Up to 50%in Time &

Costs

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Cast Iron Cloud2™

Virtual Appliances

Physical Appliances

19©2010 Cast Iron Systems, an IBM Company • Confidential

Complete Complete

19

* Partial Functionality

20©2010 Cast Iron Systems, an IBM Company • Confidential

s Trusted

20

21©2010 Cast Iron Systems, an IBM Company • Confidential

s

©2010 Cast Iron Systems, Inc. • Confidential

Proven

22

Harmonic: Leading global provider of video delivery solutionsHarmonic: Leading global provider of video delivery solutions

Business Problem

Competing TechnologiesCustom code: not scalable, too resource intensive

Needed real-time, bi-directional integration between CRM (Salesforce.com) and ERP (Oracle EBS)

− Needed to increase SFDC sales adoption with order and case information

− Needed to integrate customer and product information

Other integration needs included pricing/discounts and forecasting info

Case Study: Customer Master Integration

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Cast Iron selected:− Real-time, bi-directional integration

between CRM (Salesforce.com) and ERP (Oracle EBS)

Future application integration plans:− BigMachines, Right90, legacy

applications

Solution

Results

Harmonic: Real-time integration delivered in daysHarmonic: Real-time integration delivered in days

Project delivered in days

100% configuration-based, no coding

Case Study: Customer Master Integration

24©2010 Cast Iron Systems, Inc. • Confidential

Summary: Cast Iron Integration

Thousands of customer integrations

Proven

Trusted

Complete

Strategic integration partner for all the leading cloud and on premise providers

A single platform for all your cloud and on premise integration needs