Nokia 6700 Photo Activity

Brief

To activate the association of Nokia with Pictures. To create a deeper emotional connect with pictures.

To enable people to talk with pictures.

Idea Box

To create a image scrapping application that will enable users to chat using pictures with the TAGLINE – Picture get us talking.

To enable people to express there feelings about a picture while they are viewing the pictures and activate – What pictures say ?

Idea 1 - Start scrapping with pictures

An application was created that enable users to picture scrap there friends.

Hence enabling them to talk with pictures.

Banner on profile page introduced the application to the users

User here is requested to choose the picture he wants to scrap

User here is requested to select a friend

Photo scrap on user page with Nokia branding

Application was virally spread through Friend Feed

Idea 2 – What does this picture say ?

To enable people to express there feelings about a picture while they are viewing the pictures

Comment section on the photo view page was skinned in Nokia 6700 .

Banner had a tagline asking people “ What does this picture say ”.

Photo View Page

Consolidated - Mileage

267305,310Photo Views

5791,004,231Friend Feed

288573,312Photo Scrap

2,7154,998Image and Friend Selection

6,3843,805,658 Profile Page

ClicksImpressionsMedia Unit

10,2335,693,509Total

Thank you

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